大葉大學圖書館 |

Works:	357 works in 258 publications in 258 languages

Titles

Principles of marketing by: (Language materials, printed)

Analysis for strategic marketing by: (Language materials, printed)

Marketing:basic concepts and decisions by: (Language materials, printed)

Marketing management by: (Language materials, printed)

Exploration warehousing: turning business information into business opportunity by: (Language materials, printed)

Marketing theory:a student text by: (Language materials, printed)

Introduction to marketing. by: (Language materials, printed)

Marketing: an introduction by: (Language materials, printed)

Services marketingintegrating customer focus across the firm by: (Language materials, printed)

Marketing for hospitality and tourism by: (Language materials, printed)

Marketing of high-technology products and innovations / by: (Language materials, printed)

Marketing by: (Language materials, printed)

Professional services marketinghow the best firms build premier brands, thriving lead generation engines, and cultures of business development success by: (Language materials, printed)

The shiftthe transformation of today's marketers into tomorrow's growth leaders by: (Language materials, printed)

Marketing communications in tourism and hospitalityconcepts, strategies and cases by: (Language materials, printed)

Inside the mind of the shopper :the science of retailing / by: (Language materials, printed)

Marketing in virtual worlds / by: (Language materials, printed)

Professional English in useMarketing by: (Language materials, printed)

Marketing metaphors and metamorphosis[electronic resource] / by: (Language materials, printed)

The service providers[electronic resource] / by: (Language materials, printed)

Swarm at marketing[electronic resource] / by: (Language materials, printed)

Marketing revealed[electronic resource] :challenging the myths / by: (Language materials, printed)

Sensory marketing[electronic resource] / by: (Language materials, printed)

Marketing through turbulent times[electronic resource] / by: (Language materials, printed)

Too busy to shop[electronic resource] :marketing to "multi-minding" women / by: (Language materials, printed)

The 50 plus market[electronic resource] :why the future is age-neutral when it comes to marketing and branding strategies / by: (Language materials, printed)

Chaotics[electronic resource] :the business of managing and marketing in the age of turbulence / by: (Language materials, printed)

Writing articles and newsletters[electronic resource] / by: (Language materials, printed)

Marketing thought[electronic resource] :tools, tactics, and strategies that drive results / by: (Language materials, printed)

Expert product management toolkit bundle[electronic resource] :advanced techniques, tips, strategies, templates and training for product management & product marketing / by: (Language materials, printed)

42 rules of marketing[electronic resource] / by: (Language materials, printed)

Expert product management[electronic resource] :advanced techniques, tips & strategies for product management & product marketing / by: (Language materials, printed)

Essays by distinguished marketing scholars of the Society for Marketing Advances[electronicresource] / by: (Language materials, printed)

The CIM handbook of stategic marketing[electronic resource] / by: (Language materials, printed)

Influencer marketing[electronic resource] :who really influences your customers? / by: (Language materials, printed)

The management and marketing of services[electronic resource] / by: (Language materials, printed)

Marketing strategy[electronic resource] :the difference between marketing and markets / by: (Language materials, printed)

Services marketing management[electronic resource] / by: (Language materials, printed)

The marketing book[electronic resource] / by: (Language materials, printed)

Marketing in the 21st century[electronic resource] / by: (Language materials, printed)

Introduction to marketing :theory and practice / by: (Language materials, printed)

Everything I know about marketing I learned from Google / by: (Language materials, printed)

Marketing 3.0 :from products to customers to the human spirit / by: (Language materials, printed)

Introduction to marketing concepts[electronic resource] / by: (Language materials, printed)

Managing markets and customers[electronic resource]./ by: (Language materials, printed)

Research in consumer behaviour[electronic resource] / by: (Language materials, printed)

Essays by distinguished marketing scholars of the Society for Marketing Advances[electronic resource] / by: (Language materials, printed)

Cross-cultural marketing[electronic resource] :theory, practice and relevance / by: (Language materials, printed)

Fundamentals of marketing[electronic resource] / by: (Language materials, printed)

Interpretation in social life, social science, and marketing[electronic resource] / by: (Language materials, printed)

Marketing discourse[electronic resource] :a critical perspective / by: (Language materials, printed)

Hospitality marketing[electronic resource] :an introduction / by: (Language materials, printed)

HRD survival skills[electronic resource] :essential strategies to promote training and development within your organization / by: (Language materials, printed)

Marketing financial services[electronic resource] / by: (Language materials, printed)

Marketing and football[electronic resource] :an international perspective / by: (Language materials, printed)

Basics interior design[electronic resource] :retail design / by: (Language materials, printed)

Fundamentals of marketing & finance[electronic resource] :a complete reference for the educators and the educands / by: (Language materials, printed)

Marketing and sales management[electronic resource] / by: (Language materials, printed)

Electronic marketing in 21st century[electronic resource] / by: (Language materials, printed)

Business management[electronic resource] :II,(Marketing and finance) / by: (Language materials, printed)

Mobile marketing for dummies[electronic resource] / by: (Language materials, printed)

Key concepts in marketing[electronic resource] / by: (Language materials, printed)

The copywriting sourcebook[electronic resource] :how to write better copy, faster : for everything from ads to websites / by: (Language materials, printed)

100 great marketing ideas from leading companies around the world[electronic resource] / by: (Language materials, printed)

Handbook of pricing research in marketing / by: (Language materials, printed)

Marketing / by: (Language materials, printed)

Consumer demographics and behaviour[electronic resource] :markets are people / by: (Language materials, printed)

The effects of cause-related marketing on customers' attitudes and buying behavior[electronic resource] / by: (Language materials, printed)

Cruise management[electronic resource] :information and decision support systems / by: (Language materials, printed)

Branded component strategies[electronic resource] :ingredient branding in B2B markets / by: (Language materials, printed)

Interactive decision aids in e-commerce[electronic resource] / by: (Language materials, printed)

Service management[electronic resource] :the new paradigm in retailing / by: (Language materials, printed)

Modelling value[electronic resource] :selected papers of the 1st International Conference on Value Chain Management, May 4th-5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria / by: (Language materials, printed)

Telephone surveys in Europe[electronic resource] :research and practice / by: (Language materials, printed)

Diversity in European marketing[electronic resource] :text and cases / by: (Language materials, printed)

Brand communities for fast moving consumer goods[electronic resource] :an empirical study of members' behavior and the economic relevance for the marketer / by: (Language materials, printed)

Systems thinking and process dynamics for marketing systems[electronic resource] :technologies and applications for decision management / by: (Language materials, printed)

Fuzzy methods for customer relationship management and marketing[electronic resource] :applications and classifications / by: (Language materials, printed)

Public relations for Dummies[electronic resources] / by: (Language materials, printed)

Inside marketing[electronic resource] :practices, ideologies, devices / by: (Language materials, printed)

Marketing IT products and services[electronic resource] / by: (Language materials, printed)

Business statistics for competitive advantage with Excel 2007[electronic resource] :basics, model building, and cases / by: (Language materials, printed)

Quantitative marketing and marketing management[electronic resource] :marketing models and methods in theory and practice / by: (Language materials, printed)

Intuitionistic fuzzy aggregation and clustering[electronic resource] / by: (Language materials, printed)

Opportunities and challenges for applied demography in the 21st century[electronic resource] / by: (Language materials, printed)

Visionary pricing[electronic resource] :reflections and advances in honor of Dan Nimer / by: (Language materials, printed)

Toward a better understanding of the role of value in markets and marketing[electronic resource] :special issue / by: (Language materials, printed)

Integrated brand marketing and measuring returns[electronic resource] / by: (Language materials, printed)

Creative cost-benefits reinvention[electronic resource] :how to reverse commoditization hell in the age of customer capitalism / by: (Language materials, printed)

Marketing to the ageing consumer[electronic resource] :the secrets to building an age-friendly business / by: (Language materials, printed)

The dominant influence of marketing in the 21st Century[electronic resource] :the marketing leviathan / by: (Language materials, printed)

Customer-centric marketing strategies[electronic resource] :tools for building organizational performance / by: (Language materials, printed)

E-marketing in developed and developing countries[electronic resource] :emerging practices / by: (Language materials, printed)

Seduction by contract[electronic resource] :law, economics, and psychology in consumer markets / by: (Language materials, printed)

Your ad here :the cool sell of guerrilla marketing / by: (Language materials, printed)

Retail and channel marketing / by: (Language materials, printed)

Marketing in the cyber era :strategies and emerging trends / by: (Language materials, printed)

Marketing in the 21st century and beyond[electronic resource] :timeless strategies for success / by: (Language materials, printed)

The power of customer misbehavior :drive growth and innovation by learning from your customers / by: (Language materials, printed)

Multinationals and global consumers :tension, potential and competition / by: (Language materials, printed)

Decision making in marketing and finance[electronic resource] :an interdisciplinary approach to solving complex organizational problems / by: (Language materials, printed)

Product information management[electronic resource] :theory and practice / by: (Language materials, printed)

Uniform across-the-board promotions[electronic resource] / by: (Language materials, printed)

Digital wine[electronic resource] :how QR codes facilitate new markets for small wine industries / by: (Language materials, printed)

Social networks and the economics of sports[electronic resource] / by: (Language materials, printed)

R&D management[electronic resource] / by: (Language materials, printed)

Customer knowledge management[electronic resource] :leveraging soft skills to improve customer focus / by: (Language materials, printed)

Inductive fuzzy classification in marketing analytics[electronic resource] / by: (Language materials, printed)

National brands and private labels in retailing[electronic resource] :First International Symposium NB&PL, Barcelona, June 2014 / by: (Language materials, printed)

The quintessence of marketing[electronic resource] :what you really need to know to manage your marketing activities / by: (Language materials, printed)

A concise guide to market research[electronic resource] :the process, data, and methods using IBM SPSS statistics / by: (Language materials, printed)

Water markets for the 21st century[electronic resource] :what have we learned? / by: (Language materials, printed)

Marketing :an introduction / by: (Language materials, printed)

Marketing / by: (Language materials, printed)

Services marketing :integrating customer focus across the firm / by: (Language materials, printed)

The digital marketer :ten new skills you must learn to stay relevant and customer-centric / by: (Language materials, printed)

Tourism in Latin America[electronic resource] :cases of success / by: (Language materials, printed)

Innovation and product management[electronic resource] :a holistic and practical approach to uncertainty reduction / by: (Language materials, printed)

Digital darwinism[electronic resource] :branding and business models in jeopardy / by: (Language materials, printed)

Business relationship management and marketing[electronic resource] :mastering business markets / by: (Language materials, printed)

Internet-based customer value management[electronic resource] :developing customer relationships online / by: (Language materials, printed)

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference[electronic resource] / by: (Language materials, printed)

The sustainable global marketplace[electronic resource] :proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Ideas in marketing[electronic resource] :finding the new and polishing the old : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Marketing horizons[electronic resource] :a 1980's perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Revolution in marketing[electronic resource] :market driving changes : proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference[electronic resource] / by: (Language materials, printed)

The replication of retail fashion formats into foreign countries[electronic resource] :a qualitative analysis / by: (Language materials, printed)

Sponsor- and country-related predictors of sponsorship effectiveness[electronic resource] :sponsorship in a national and international environment / by: (Language materials, printed)

Managing in recovering markets[electronic resource] / by: (Language materials, printed)

Modeling markets[electronic resource] :analyzing marketing phenomena and improving marketing decision making / by: (Language materials, printed)

Social media marketing in tourism and hospitality[electronic resource] / by: (Language materials, printed)

Marketing dynamism & sustainability[electronic resource] :things change, things stay the same... : proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference[electronic resource] / by: (Language materials, printed)

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, April 30-May 3, 1986, Anaheim, California, USA[electronic resource] / by: (Language materials, printed)

Marketing, technology and customer commitment in the new economy[electronic resource] :proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference[electronic resource] / by: (Language materials, printed)

Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty[electronic resource] :proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Creating and delivering value in marketing[electronic resource] :proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference[electronic resource] / by: (Language materials, printed)

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference[electronic resource] / by: (Language materials, printed)

New meanings for marketing in a new millennium[electronic resource] :proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Rethinking place branding[electronic resource] :comprehensive brand development for cities and regions / by: (Language materials, printed)

Growing brands through sponsorship[electronic resource] :an empirical investigation of brand image transfer in a sponsorship alliance / by: (Language materials, printed)

Advances in Advertising Research.[electronic resource] :Extending the boundaries of advertising /(Vol. V) by: (Language materials, printed)

Chinese strategic decision-making on CSR[electronic resource] / by: (Language materials, printed)

The perception of quality[electronic resource] :mapping product and service quality to consumer perceptions / by: (Language materials, printed)

Value chain marketing[electronic resource] :a marketing strategy to overcome immediate customer innovation resistance / by: (Language materials, printed)

Vertical cooperative advertising in supply chain management[electronic resource] :a game-theoretic analysis / by: (Language materials, printed)

Vertical brand portfolio management[electronic resource] :strategies for integrated brand management between manufacturers and retailers / by: (Language materials, printed)

Social media for scientific institutions[electronic resource] :how to attract young academics by using social media as a marketing tool / by: (Language materials, printed)

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference[electronic resource] / by: (Language materials, printed)

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference[electronic resource] / by: (Language materials, printed)

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference[electronic resource] / by: (Language materials, printed)

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference[electronic resource] / by: (Language materials, printed)

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference[electronic resource] / by: (Language materials, printed)

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference[electronic resource] / by: (Language materials, printed)

Information and communication technologies in tourism 2015[electronic resource] :proceedings of the international conference in Lugano, Switzerland, February 3-6, 2015 / by: (Language materials, printed)

Staying the consumption course[electronic resource] :exploring the individual lock-in process in service relationships / by: (Language materials, printed)

Determinants of private label attitude[electronic resource] :predicting consumers' brand preferences using psychographics / by: (Language materials, printed)

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference[electronic resource] / by: (Language materials, printed)

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference[electronic resource] / by: (Language materials, printed)

Boundary spanning elements and the marketing function in organizations[electronic resource] :concepts and empirical studies / by: (Language materials, printed)

Fuzzy classification of online customers[electronic resource] / by: (Language materials, printed)

Selected essays on corporate reputation and social media[electronic resource] :collection of empirical evidence / by: (Language materials, printed)

Hands-on social marketing[electronic resource] :a step-by-step guide to designing change for good / by: (Language materials, printed)

Social marketing casebook[electronic resource] / by: (Language materials, printed)

Sustainability and human resource management[electronic resource] :developing sustainable business organizations / by: (Language materials, printed)

Diversification, industry dynamism, and economic performance[electronic resource] :the impact of dynamic-related diversification on the multi-business firm / by: (Language materials, printed)

Corporate social responsibility in the global business world[electronic resource] / by: (Language materials, printed)

Consumption and well-being in the material world[electronic resource] / by: (Language materials, printed)

Strategies in e-business[electronic resource] :positioning and social networking in online markets / by: (Language materials, printed)

Communities of practice and vintage innovation[electronic resource] :a strategic reaction to technological change / by: (Language materials, printed)

Marketing cases from emerging markets[electronic resource] / by: (Language materials, printed)

Retail internationalization[electronic resource] :analysis of market entry modes, format transfer and coordination of retail activities / by: (Language materials, printed)

Retail branding and store loyalty[electronic resource] :analysis in the context of reciprocity, store accessibility, and retail format / by: (Language materials, printed)

User-generated content and its impact on branding[electronic resource] :how users and communities create and manage brands in social media / by: (Language materials, printed)

Statistical analysis of management data[electronic resource] / by: (Language materials, printed)

Management of the fuzzy front end of innovation[electronic resource] / by: (Language materials, printed)

Internal brand management in an international context[electronic resource] / by: (Language materials, printed)

Business process blueprinting[electronic resource] :a method for customer-oriented business process modeling / by: (Language materials, printed)

Reliance on foreign markets[electronic resource] :multinationality and performance / by: (Language materials, printed)

Tourist destination images and local culture[electronic resource] :using the example of the United Arab Emirates / by: (Language materials, printed)

Aerospace marketing management[electronic resource] :a handbook for the entire value chain / by: (Language materials, printed)

Mixed method research design[electronic resource] :an application in consumer-brand relationships (CBR) / by: (Language materials, printed)

Data analysis, machine learning and knowledge discovery[electronic resource] / by: (Language materials, printed)

Nature-based tourism in Mallorca's natural areas[electronic resource] :the benefits of tourism for natural areas / by: (Language materials, printed)

When luxury meets art[electronic resource] :forms of collaboration between luxury brands and the arts / by: (Language materials, printed)

Sales negotiations in professional service firms[electronic resource] :an exploratory study on agenda setting and issue management / by: (Language materials, printed)

The social web in the hotel industry[electronic resource] :the impact of the social web on the information process of German hotel guests / by: (Language materials, printed)

Online channel integration[electronic resource] :value creation and customer reactions in online and physical stores / by: (Language materials, printed)

Retail marketing and sales performance[electronic resource] :a definitive guide to optimizing service quality and sales effectiveness / by: (Language materials, printed)

Household and living arrangement projections[electronic resource] :the extended cohort-compound method and applications to the U.S. and China / by: (Language materials, printed)

Strategic urban health communication[electronic resource] / by: (Language materials, printed)

Fashion branding and consumer behaviors[electronic resource] :scientific models / by: (Language materials, printed)

Applied conjoint analysis[electronic resource] / by: (Language materials, printed)

Innovation acceptance[electronic resource] :the case of advanced driver-assistance systems / by: (Language materials, printed)

Shopper marketing and the role of in-store marketing[electronic resource] / by: (Language materials, printed)

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference[electronic resource] / by: (Electronic resources)

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference[electronic resource] / by: (Electronic resources)

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference[electronic resource] / by: (Electronic resources)

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference[electronic resource] / by: (Electronic resources)

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference[electronic resource] / by: (Electronic resources)

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference[electronic resource] / by: (Electronic resources)

Proceedings of the 1988 International Conference of Services Marketing[electronic resource] / by: (Electronic resources)

Minority marketing[electronic resource] :research perspectives for the 1990s : proceedings of the 1993 Minority Marketing Congress / by: (Electronic resources)

Minority marketing[electronic resource] : issues and prospects : proceedings of the 1987 Minority Marketing Congress / by: (Electronic resources)

Proceedings of the 1996 Multicultural Marketing Conference[electronic resource] / by: (Electronic resources)

Complaint management and channel choice[electronic resource] :an analysis of customer perceptions / by: (Electronic resources)

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference[electronic resource] / by: (Language materials, printed)

Proceedings of the 1995 World Marketing Congress[electronic resource] / by: (Language materials, printed)

Proceedings of the 1997 World Marketing Congress[electronic resource] / by: (Language materials, printed)

Proceedings of the 1993 World Marketing Congress[electronic resource] / by: (Language materials, printed)

Global perspectives in marketing for the 21st Century[electronic resource] :proceedings of the 1999 World Marketing Congress / by: (Language materials, printed)

Marketing in transition[electronic resource] :scarcity, globalism, & sustainability : proceedings of the 2009 World Marketing Congress / by: (Language materials, printed)

Advances in national brand and private label marketing[electronic resource] :second International Conference, 2015 / by: (Language materials, printed)

Factors driving social network site usage[electronic resource] / by: (Language materials, printed)

Use of market data in the recruitment of high potentials[electronic resource] :segmentation and targeting in human resources in the pharmaceutical industry / by: (Language materials, printed)

Customer value creation behavior / by: (Language materials, printed)

Self-referencing and advertising effectiveness: The influence of ad model ethnicity, cultural cues and acculturation level. by: (Language materials, printed)

The relevance of academic hospitality: An investigation of international higher education students' evaluation of quality of life in the U.S. by: (Language materials, printed)

Examining Endorsement and Viewership Effects on the Source Credibility of YouTubers. by: (Language materials, printed)

Consumer inferences of Corporate Social responsibility (CSR) claims on packaged foods. by: (Language materials, printed)

The impact of branded environments on user preferences in coffee shops and cafes. by: (Language materials, printed)

Loud and Clear: A Study of the Challenges and Successes in Marketing University Art Museums and their Programming to University Students. by: (Language materials, printed)

The Influence of Timber Legality Regulations on Chinese and Vietnamese Wood Products Manufacturers. by: (Language materials, printed)

Examining the Spatial Data Potential of Individualized Internet Marketing. by: (Language materials, printed)

Extending the technology acceptance model: An investigation of factors affecting college students' downloading of smartphone fitness applications. by: (Language materials, printed)

Design Guideline for Cross-Cultural Branding A case for Thai Dessert Brand in Cincinnati. by: (Language materials, printed)

Synaesthetic Design Expression: The Blending of the Senses and its Implications on Brand Expression. by: (Language materials, printed)

The Motivational Science of Our Constantly Connected World. by: (Language materials, printed)

EPQ: Exploring the dimensions and outputs of experiential purchase quality. by: (Language materials, printed)

'Love is Messy': On Value-Laden Rescue Institutions as Transformative Services. by: (Language materials, printed)

The moderating role of karma in the relationship between other-gain vs. self-gain appeal frames and charitable giving. by: (Language materials, printed)

Dynamic demand and pricing strategy in e-book market. by: (Language materials, printed)

Building Relationships between Fans and Teams in the National Basketball Association through Facebook: The Influence of Engagement on Relationship Quality and Consumer Behavior. by: (Language materials, printed)

Intertemporal pricing of new products: Incentivizing consumer learning and inertia. by: (Language materials, printed)

Examining a Customer Management Strategy: The Antecedents and Consequences of Gift-Giving Behavior. by: (Language materials, printed)

Do Sex and Violence Sell? The Effects of Violent Advertisements, Sexual Programs, and Program/Advertisement Congruity on Brand Memory, Brand Attitudes, and Product Selection. by: (Language materials, printed)

1. Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising 2. On the Expected Success Likelihood of New Drug Development and the Design of New Drug Market Launch Programs. by: (Language materials, printed)

Impact of Restaurant Sanitation on Consumer Perceptions, Emotions, and Behavioral Intentions. by: (Language materials, printed)

Handbook of media branding[electronic resource] / by: (Language materials, printed)

Brand building and marketing in key emerging markets[electronic resource] :a practitioner's guide to successful brand growth in China, India, Russia and Brazil / by: (Language materials, printed)

Confessions of the pricing man[electronic resource] :how price affects everything / by: (Language materials, printed)

Innovations in social marketing and public health communication[electronic resource] :improving the quality of life for individuals and communities / by: (Language materials, printed)

Return of the hustle[electronic resource] :the art of marketing with music / by: (Language materials, printed)

Global marketing strategy[electronic resource] :an executive digest / by: (Language materials, printed)

Celebrating America's pastimes[electronic resource] :baseball, hot dogs, apple pie and marketing? : proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Entrepreneurship, business and economics.[electronic resource] :proceedings of the 15th Eurasia Business and Economics Society Conference /Volume1 by: (Language materials, printed)

Open tourism[electronic resource] :open innovation, crowdsourcing and co-creation challenging the tourism industry / by: (Language materials, printed)

Pharmaceutical advertising as a source of consumer self-empowerment[electronic resource] :evidence from four countries / by: (Language materials, printed)

Brewing, beer and pubs[electronic resource] :a global perspective / by: (Language materials, printed)

The social organization[electronic resource] :managing human capital through social media / by: (Language materials, printed)

Cruise business development[electronic resource] :safety, product design and human capital / by: (Language materials, printed)

The marketing challenge for industrial companies[electronic resource] :advanced concepts and practices / by: (Language materials, printed)

Mobile marketing channel[electronic resource] :online consumer behavior / by: (Language materials, printed)

Market entry in China[electronic resource] :case studies on strategy, marketing, and branding / by: (Language materials, printed)

Islamic marketing[electronic resource] :understanding the socio-economic, cultural, and politico-legal environment / by: (Language materials, printed)

The quintessence of strategic management[electronic resource] :what you really need to know to survive in business / by: (Language materials, printed)

Making a difference through marketing[electronic resource] :a quest for diverse perspectives / by: (Language materials, printed)

Field visual merchandising strategy :developing a national in-store strategy using a merchandising service organization / by: (Language materials, printed)

Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)[electronic resource] / by: (Language materials, printed)

Market entry into the USA[electronic resource] :why European companies fail and how to succeed / by: (Language materials, printed)

Chronic regulatory focus and financial decision-making[electronic resource] :asset and portfolio allocation / by: (Language materials, printed)

Social commerce[electronic resource] :marketing, technology and management / by: (Language materials, printed)

Social media management[electronic resource] :technologies and strategies for creating business value / by: (Language materials, printed)

Thriving in a new world economy[electronic resource] :proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference / by: (Language materials, printed)

Wine positioning[electronic resource] :a handbook with 30 case studies of wine brands and wine regions in the world / by: (Language materials, printed)

Programmatic advertising[electronic resource] :the successful transformation to automated, data-driven marketing in real-time / by: (Language materials, printed)

Advances in advertising research.[electronic resource] :the digital, the classic, the subtle, and the alternative /(Vol. VI) by: (Language materials, printed)

Empowering brands with customer integration[electronic resource] :classification, benefits and success factors / by: (Language materials, printed)

Organised retailing and agri-business[electronic resource] :implications of new supply chains on the Indian farm economy / by: (Language materials, printed)

Let's get engaged! Crossing the threshold of marketing's engagement era[electronic resource] :proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference / by: (Language materials, printed)

Marketing challenges in a turbulent business environment[electronic resource] :proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress / by: (Language materials, printed)

Looking forward, looking back[electronic resource] :drawing on the past to shape the future of marketing : proceedings of the 2013 World Marketing Congress : Melbourne, Australia, July 17-20, 2013 / by: (Language materials, printed)

Online brand communities[electronic resource] :using the social web for branding and marketing / by: (Language materials, printed)

Service fascination[electronic resource] :gaining competitive advantage through experiential self-service systems / by: (Language materials, printed)

Multisensory impact of sport events[electronic resource] :a comparative effect analysis based on soccer games / by: (Language materials, printed)

Brand page attachment[electronic resource] :an empirical study on Facebook users' attachment to brand pages / by: (Language materials, printed)

Business project management and marketing[electronic resource] :mastering business markets / by: (Language materials, printed)

e-Consumers in the era of new tourism[electronic resource] / by: (Language materials, printed)

Green marketing[electronic resource] :a case study of the sub-industry in Turkey / by: (Language materials, printed)

Tourism marketing for developing countries[electronic resource] :battling stereotypes and crises in Asia, Africa and the Middle East / by: (Language materials, printed)

The drivers of wearable device usage[electronic resource] :practice and perspectives / by: (Language materials, printed)

The influence of culture and personality on customer satisfaction[electronic resource] :an empirical analysis across countries / by: (Language materials, printed)

Fashion brand internationalization[electronic resource] :opportunities and challenges / by: (Electronic resources)

Encyclopedia of tourism[electronic resource] / by: (Electronic resources)

Advances in national brand and private label marketing[electronic resource] :third International Conference, 2016 / by: (Electronic resources)

Managing negative word-of-mouth on social media platforms[electronic resource] :the effect of hotel management responses on observers' purchase intention / by: (Electronic resources)

Achieving brand loyalty in China through after-sales services[electronic resource] :with a particular focus on the influences of cultural determinants / by: (Electronic resources)

Targeting using augmented data in database marketing[electronic resource] :decision factors for evaluating external sources / by: (Electronic resources)

A traders guide to financial astrology[electronic resource] :forecasting market cycles using planetary and lunar movements / by: (Electronic resources)

Copy, copy, copy[electronic resource] :how to do smarter marketing by using other peoples ideas / by: (Electronic resources)

Data driven[electronic resource] :how performance analytics delivers extraordinary sales results / by: (Electronic resources)

YouthNation[electronic resource] :building remarkable brands in a youth-driven culture / by: (Electronic resources)

Design like Apple[electronic resource] :seven principles for creating insanely great products, services, and experiences / by: (Electronic resources)

Market your way to growth[electronic resource] :8 ways to win / by: (Electronic resources)

Store wars[electronic resource] :the FMCG battle for mindspace and shelfspace, online and in-store / by: (Electronic resources)

The fine art of success[electronic resource] :how learning great art can create great business / by: (Electronic resources)

The marketer's handbook[electronic resource] :reassessing marketing techniques for modern business / by: (Electronic resources)

Incompetency and competency training[electronic resource] :improving executive skills in sensemaking, framing issues, and making choices / by: (Electronic resources)

Revenue management in manufacturing[electronic resource] :state of the art, application and profit impact in the process industry / by: (Electronic resources)

The intuitive customer[electronic resource] :7 imperatives for moving your customer experience to the next level / by: (Electronic resources)

Chief marketing officers at work[electronic resource] / by: (Electronic resources)

The relationship of body weight and skepticism towards advertising[electronic resource] / by: (Electronic resources)

International fragmentation[electronic resource] :impacts and prospects for manufacturing, marketing, economy, and growth / by: (Electronic resources)

Mind genomics[electronic resource] :a guide to data-driven marketing strategy / by: (Electronic resources)

Retail brand equity and loyalty[electronic resource] :analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing / by: (Electronic resources)

International marketing of higher education[electronic resource] / by: (Electronic resources)

Excel 2016 for marketing statistics[electronic resource] :a guide to solving practical problems / by: (Electronic resources)

Mission :how the best in business break through / by: (Language materials, printed)

Perspectives on consumer choice[electronic resource] :from behavior to action, from action to agency / by: (Electronic resources)

Multivariate analysis with LISREL[electronic resource] / by: (Electronic resources)

Get to aha! :discover your positioning DNA and dominate your competition / by: (Language materials, printed)

Marketing strategy :based on first principles and data analytics / by: (Language materials, printed)

Growth hacker marketing :a primer on the future of PR, marketing, and advertising / by: (Language materials, printed)

Feed a starving crowd :more than 200 hot and fresh marketing strategies to help you find hungry customers / by: (Language materials, printed)

In search of the two-handed economist[electronic resource] :ideology, methodology and marketing in economics / by: (Language materials, printed)

Food advertising[electronic resource] :nature, impact and regulation / by: (Language materials, printed)

Trends and innovations in marketing information systems[electronic resource] / by: (Language materials, printed)

Marketing, rhetoric, and control :the magical foundations of marketing theory / by: (Language materials, printed)

Virtual reality marketing :using VR to grow a brand and create impact / by: (Language materials, printed)

Mapping out marketing :navigation lessons from the ivory trenches / by: (Language materials, printed)

Celebrity fans and their consumer behaviour :autoethnographic insights into the life of a fan / by: (Language materials, printed)

Digital marketing all-in-one / by: (Language materials, printed)

Conversational marketing :how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too) / by: (Language materials, printed)

Debates in marketing orientation / by: (Language materials, printed)

Selling science[electronic resource] :how to use business skills to win support for scientific research / by: (Electronic resources)

Emotional intelligence and marketing[electronic resource] / by: (Electronic resources)

Introductory certificate in marketing :candidate workbook. by: (Language materials, printed)

Marketing above the noise[electronic resource] :achieve strategic advantage with marketing that matters / by: (Electronic resources)

Breaking down language and cultural barriers through contemporary global marketing strategies[electronic resource] / by: (Electronic resources)

Localizing global marketing strategies[electronic resource] :emerging research and opportunities / by: (Electronic resources)

Marketing the 21st century library :the time is now / by: (Electronic resources)

Customer obsession[electronic resource] :how to acquire, retain, and grow customers in the new age of relationship marketing / by: (Electronic resources)

Operators are standing by[electronic resource] :use the power of infomercials and TV marketing to sell your products and keep customers calling / by: (Electronic resources)

Always on[electronic resource] :advertising, marketing, and media in an era of consumer control / by: (Electronic resources)

Buy me! [electronic resource] :new ways to get customers to choose your products and ignore the rest / by: (Electronic resources)

Tips and traps for marketing your business[electronic resource] / by: (Electronic resources)

Manager's guide to marketing, advertising, and publicity[electronic resource] / by: (Electronic resources)

No Money Marketing[electronic resources] / by: (Electronic resources)

Marketing Demystified[electronic resources] / by: (Electronic resources)

501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition[electronic resources] by: (Electronic resources)

Marketing[electronic resources] / by: (Electronic resources)

MicroMarketing[electronic resources] :Get Big Results by Thinking and Acting Small / by: (Electronic resources)

The authority guide to writing & implementing a marketing plan[electronic resource] :a step-by-step manual to make you a smarter marketer and maximise your business profits / by: (Electronic resources)

The scale-up manual[electronic resource] :handbook for innovators, entrepreneurs, teams and firms / by: (Electronic resources)

The end of marketing[electronic resource] :humanizing your brand in the age of social media and AI / by: (Electronic resources)

Chaotic markets[electronic resource] :thriving in a world of unpredictability / by: (Electronic resources)

Marketing and entrepreneurship[electronic resource] :research ideas and opportunities / by: (Electronic resources)

Handbook of research on the interplay between service quality and customer delight[electronic resource] / by: (Electronic resources)

Promoting organizational performance through 5G and agile marketing[electronic resource] / by: (Electronic resources)

Marketing and advertising in the online-to-offline (O2O) world[electronic resource] / by: (Electronic resources)

Marketing for sustainable development[electronic resource] :rethinking consumption models / by: (Electronic resources)