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YouthNation[electronic resource] :bu...

Britton, Matt.

YouthNation[electronic resource] :building remarkable brands in a youth-driven culture /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.827
書名/作者:	YouthNation : building remarkable brands in a youth-driven culture // Matt Britton.
作者:	Britton, Matt.
出版者:	Hoboken, NJ : : John Wiley & Sons,, c2015.
面頁冊數:	1 online resource (xxv, 292 p.)
標題:	Young adult consumers.
標題:	Marketing.
標題:	Advertising.
標題:	Target marketing.
標題:	Young adults - Attitudes.
標題:	Young adults - Conduct of life.
ISBN:	9781119162469 (electronic bk.)
ISBN:	9781118982525 (electronic bk.)
ISBN:	1118982525 (electronic bk.)
ISBN:	1119162467 (electronic bk.)
書目註:	Includes bibliographical references and index.
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119162469

YouthNation[electronic resource] :building remarkable brands in a youth-driven culture /
Britton, Matt.

YouthNationbuilding remarkable brands in a youth-driven culture /[electronic resource] :Matt Britton. - 1st ed. - Hoboken, NJ :John Wiley & Sons,c2015. - 1 online resource (xxv, 292 p.)

Includes bibliographical references and index.

ISBN: 9781119162469 (electronic bk.)Subjects--Topical Terms:

664852
Young adult consumers.

LC Class. No.: HF5415.332.Y66

Dewey Class. No.: 658.827

YouthNation[electronic resource] :building remarkable brands in a youth-driven culture /
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650 0 $a Marketing. $3 173043
650 0 $a Advertising. $3 177147
650 0 $a Target marketing. $3 339626
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