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Marketing challenges in a turbulent business environment[electronic resource] :proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.84
書名/作者:	Marketing challenges in a turbulent business environment : proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress // edited by Mark D. Groza, Charles B. Ragland.
其他作者:	Groza, Mark D.
團體作者:	Clark Conference
出版者:	Cham : : Springer International Publishing :, 2016.
面頁冊數:	xxiii, 733 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Marketing
標題:	Business and Management.
標題:	Marketing.
標題:	Business Strategy/Leadership.
標題:	Sales/Distribution.
ISBN:	9783319194288
ISBN:	9783319194271
摘要、提要註:	Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers' ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today's emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
電子資源:	http://dx.doi.org/10.1007/978-3-319-19428-8

Marketing challenges in a turbulent business environment[electronic resource] :proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
Marketing challenges in a turbulent business environmentproceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /[electronic resource] :edited by Mark D. Groza, Charles B. Ragland. - Cham :Springer International Publishing :2016. - xxiii, 733 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers' ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today's emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319194288

Standard No.: 10.1007/978-3-319-19428-8doiSubjects--Topical Terms:

141763
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.84

Marketing challenges in a turbulent business environment[electronic resource] :proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
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