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Everything I know about marketing I ...

~

Goldman, Aaron, (1978-)

Everything I know about marketing I learned from Google /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Everything I know about marketing I learned from Google // Aaron Goldman.
作者:	Goldman, Aaron,
出版者:	New York : : McGraw-Hill,, c2011.
面頁冊數:	x, 341 p. : : ill. ;; 24 cm.
附註:	Includes index.
標題:	Internet marketing.
標題:	Marketing.
ISBN:	9780071742894 (hbk.) :
ISBN:	0071742891 (hbk.)
內容註:	Relevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing.

Everything I know about marketing I learned from Google /
Goldman, Aaron,1978-

Everything I know about marketing I learned from Google /Aaron Goldman. - New York :McGraw-Hill,c2011. - x, 341 p. :ill. ;24 cm.

Includes index.

Relevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing.

ISBN: 9780071742894 (hbk.) :NTD803

LCCN: 2010025355Subjects--Uniform Titles:

Google.
Subjects--Topical Terms:

184218
Internet marketing.

LC Class. No.: HF5415.1265 / .G64 2011

Dewey Class. No.: 658.8

Everything I know about marketing I learned from Google /
LDR:01120cam a22001934a 4500 001 340556
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008 110622s2011 nyua 001 0 eng
010 $a 2010025355
020 $a 9780071742894 (hbk.) : $c NTD803
020 $a 0071742891 (hbk.)
040 $a DLC $c DLC $d DLC $d DYU
041 0 $a eng
050 0 0 $a HF5415.1265 $b .G64 2011
082 0 0 $a 658.8 $2 22
100 1 $a Goldman, Aaron, $d 1978- $3 412464
245 1 0 $a Everything I know about marketing I learned from Google / $c Aaron Goldman.
260 $a New York : $b McGraw-Hill, $c c2011.
300 $a x, 341 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
505 0 $a Relevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing.
630 0 0 $a Google. $3 342111
650 0 $a Internet marketing. $3 184218
650 0 $a Marketing. $3 173043

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