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Localizing global marketing strategi...

Harvey, Janell NaKia, (1980-)

Localizing global marketing strategies[electronic resource] :emerging research and opportunities /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/4
書名/作者:	Localizing global marketing strategies : emerging research and opportunities // by Janell NaKia Harvey.
作者:	Harvey, Janell NaKia,
出版者:	Hershey, PA : : Business Science Reference,, 2020.
面頁冊數:	1 online resource (xiii, 152 p.)
標題:	Marketing.
標題:	Success in business.
ISBN:	9781799809593 (ebk.)
ISBN:	9781799809579 (hbk.)
ISBN:	9781799809586 (pbk.)
書目註:	Includes bibliographical references (p. 129-149) and index.
摘要、提要註:	"This book explores the importance of global marketing and the trends and strategies that are necessary to ensure its success"--
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0957-9

Localizing global marketing strategies[electronic resource] :emerging research and opportunities /
Harvey, Janell NaKia,1980-

Localizing global marketing strategiesemerging research and opportunities /[electronic resource] :by Janell NaKia Harvey. - Hershey, PA :Business Science Reference,2020. - 1 online resource (xiii, 152 p.)

Includes bibliographical references (p. 129-149) and index.

"This book explores the importance of global marketing and the trends and strategies that are necessary to ensure its success"--

ISBN: 9781799809593 (ebk.)

LCCN: 2019023061Subjects--Topical Terms:

173043
Marketing.

LC Class. No.: HF5415 / .H24337 2020

Dewey Class. No.: 658.8/4

Localizing global marketing strategies[electronic resource] :emerging research and opportunities /
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020 $a 9781799809579 (hbk.)
020 $a 9781799809586 (pbk.)
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040 $a DLC $b eng $c DLC
050 0 0 $a HF5415 $b .H24337 2020
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100 1 $a Harvey, Janell NaKia, $d 1980- $e author. $3 738536
245 1 0 $a Localizing global marketing strategies $h [electronic resource] : $b emerging research and opportunities / $c by Janell NaKia Harvey.
260 $a Hershey, PA : $b Business Science Reference, $c 2020.
300 $a 1 online resource (xiii, 152 p.)
504 $a Includes bibliographical references (p. 129-149) and index.
520 $a "This book explores the importance of global marketing and the trends and strategies that are necessary to ensure its success"-- $c Provided by publisher.
650 0 $a Marketing. $3 173043
650 0 $a Success in business. $3 191040
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0957-9

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