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Fashion brand internationalization[electronic resource] :opportunities and challenges /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	687.0688
書名/作者:	Fashion brand internationalization : opportunities and challenges // edited by Byoungho Jin, Elena Cedrola.
其他作者:	Jin, Byoungho.
出版者:	New York : : Palgrave Macmillan US :, 2016.
面頁冊數:	xviii, 142 p. : : ill., digital ;; 22 cm.
Contained By:	Springer eBooks
標題:	Fashion merchandising.
標題:	Branding (Marketing)
標題:	Business and Management.
標題:	Marketing.
標題:	International Business.
標題:	Services.
ISBN:	9781137523372
ISBN:	9781137523365
內容註:	1. Overview of Fashion Brand Internationalization: Theories and Trends -- 2. Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry -- 3. Diesel: An Unconventional, Innovative, International Lifestyle, Italian Company -- 4. The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong -- 5. Beaucre Merchandising Co., Ltd.: A Successfully Internationalizing Korean Apparel Company.
摘要、提要註:	The first volume in the Palgrave studies in practice: global fashion brand management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
電子資源:	http://dx.doi.org/10.1057/978-1-137-52337-2

Fashion brand internationalization[electronic resource] :opportunities and challenges /
Fashion brand internationalizationopportunities and challenges /[electronic resource] :edited by Byoungho Jin, Elena Cedrola. - New York :Palgrave Macmillan US :2016. - xviii, 142 p. :ill., digital ;22 cm. - Palgrave studies in practice: global fashion brand management. - Palgrave studies in practice: global fashion brand management..

1. Overview of Fashion Brand Internationalization: Theories and Trends -- 2. Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry -- 3. Diesel: An Unconventional, Innovative, International Lifestyle, Italian Company -- 4. The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong -- 5. Beaucre Merchandising Co., Ltd.: A Successfully Internationalizing Korean Apparel Company.

The first volume in the Palgrave studies in practice: global fashion brand management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.

ISBN: 9781137523372

Standard No.: 10.1057/978-1-137-52337-2doiSubjects--Topical Terms:

341191
Fashion merchandising.

LC Class. No.: HD9940.A2 / F367 2016

Dewey Class. No.: 687.0688

Fashion brand internationalization[electronic resource] :opportunities and challenges /
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