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Your ad here :the cool sell of guerr...
~
Serazio, Michael.
Your ad here :the cool sell of guerrilla marketing /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
658.8
書名/作者:
Your ad here : : the cool sell of guerrilla marketing // Michael Serazio.
作者:
Serazio, Michael.
出版者:
New York : : New York University Press,, c2013.
面頁冊數:
x, 227 p. ;; 24 cm.
標題:
Marketing.
標題:
Marketing - Technological innovations.
ISBN:
9780814745472 (hbk.) :
ISBN:
0814745474 (hbk.)
ISBN:
9780814785904 (pbk.)
ISBN:
0814785905 (pbk.)
ISBN:
9780814764947 (e-book)
ISBN:
0814764940 (e-book)
ISBN:
9780814724590 (e-book)
ISBN:
0814724590 (e-book)
書目註:
Includes bibliographical references (p. [203]-215) and index.
內容註:
Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement.
Your ad here :the cool sell of guerrilla marketing /
Serazio, Michael.
Your ad here :
the cool sell of guerrilla marketing /Michael Serazio. - New York :New York University Press,c2013. - x, 227 p. ;24 cm. - Postmillenial pop.
Includes bibliographical references (p. [203]-215) and index.
Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement.
ISBN: 9780814745472 (hbk.) :NTD 2,135
LCCN: 2012042108Subjects--Topical Terms:
173043
Marketing.
LC Class. No.: HF5415 / .S373 2013
Dewey Class. No.: 658.8
Your ad here :the cool sell of guerrilla marketing /
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