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Too busy to shop[electronic resource] :marketing to "multi-minding" women /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/34082
書名/作者:	Too busy to shop : marketing to "multi-minding" women // Kelley Murray Skoloda ; foreword by Geraldine Laybourne.
作者:	Skoloda, Kelley Murray,
出版者:	Westport, Conn. : : Praeger Publishers,, 2009.
面頁冊數:	xiv, 164 p. ;; 25 cm.
標題:	Women consumers.
標題:	Marketing.
ISBN:	031335488X (e-Book)
ISBN:	9780313354885 (e-Book)
ISBN:	0313354871 (alk. paper)
ISBN:	9780313354878 (alk. paper)
書目註:	Includes bibliographical references and index.
內容註:	Staggering stats : buying power of the female consumer -- She's the apple of many eyes : women buyers getting more attention from marketers -- What's wrong? why current marketing efforts are not working -- Why are we so hard to reach? the challenge of marketing to women 25 to 54 -- Remaking the clock : women and the 38-hour day -- Yes, I multi-mind : new ways to understand and reach "multi-minding" audiences -- Before women go shopping, they CROP: the CRedible Opinions Shortcut -- The keys to connecting with "multi-minding" women -- The better way : a new approach to reach female consumers -- What really matters? credibility -- Time is of the essence : "quick-connect" messages -- The 360-degree "E-surround" method to reach women -- She's looking for a commitment : consistent confirmation -- What does the future hold? multi-minders becoming co-brand managers.
電子資源:	An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.

Too busy to shop[electronic resource] :marketing to "multi-minding" women /
Skoloda, Kelley Murray,1964-

Too busy to shopmarketing to "multi-minding" women /[electronic resource] :Kelley Murray Skoloda ; foreword by Geraldine Laybourne. - Westport, Conn. :Praeger Publishers,2009. - xiv, 164 p. ;25 cm.

Includes bibliographical references and index.

Staggering stats : buying power of the female consumer -- She's the apple of many eyes : women buyers getting more attention from marketers -- What's wrong? why current marketing efforts are not working -- Why are we so hard to reach? the challenge of marketing to women 25 to 54 -- Remaking the clock : women and the 38-hour day -- Yes, I multi-mind : new ways to understand and reach "multi-minding" audiences -- Before women go shopping, they CROP: the CRedible Opinions Shortcut -- The keys to connecting with "multi-minding" women -- The better way : a new approach to reach female consumers -- What really matters? credibility -- Time is of the essence : "quick-connect" messages -- The 360-degree "E-surround" method to reach women -- She's looking for a commitment : consistent confirmation -- What does the future hold? multi-minders becoming co-brand managers.

ISBN: 031335488X (e-Book)

LCCN: 2008041034Subjects--Topical Terms:

373236
Women consumers.

LC Class. No.: HC79.C6 / S57 2009

Dewey Class. No.: 658.8/34082

Too busy to shop[electronic resource] :marketing to "multi-minding" women /
LDR:01877nam 2200253 a 4500 001 332057
003 DLC
005 19991016175731.0
008 110608s2009 ctu sb 001 0 eng
010 $a 2008041034
020 $a 031335488X (e-Book)
020 $a 9780313354885 (e-Book)
020 $a 0313354871 (alk. paper)
020 $a 9780313354878 (alk. paper)
035 $a ABC031335488X
040 $a DLC $c DLC $d UtOrBLW
050 0 $a HC79.C6 $b S57 2009
082 0 0 $a 658.8/34082 $2 22
100 1 $a Skoloda, Kelley Murray, $d 1964- $3 386104
245 1 0 $a Too busy to shop $h [electronic resource] : $b marketing to "multi-minding" women / $c Kelley Murray Skoloda ; foreword by Geraldine Laybourne.
260 $a Westport, Conn. : $b Praeger Publishers, $c 2009.
300 $a xiv, 164 p. ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 $a Staggering stats : buying power of the female consumer -- She's the apple of many eyes : women buyers getting more attention from marketers -- What's wrong? why current marketing efforts are not working -- Why are we so hard to reach? the challenge of marketing to women 25 to 54 -- Remaking the clock : women and the 38-hour day -- Yes, I multi-mind : new ways to understand and reach "multi-minding" audiences -- Before women go shopping, they CROP: the CRedible Opinions Shortcut -- The keys to connecting with "multi-minding" women -- The better way : a new approach to reach female consumers -- What really matters? credibility -- Time is of the essence : "quick-connect" messages -- The 360-degree "E-surround" method to reach women -- She's looking for a commitment : consistent confirmation -- What does the future hold? multi-minders becoming co-brand managers.
650 0 $a Women consumers. $3 373236
650 0 $a Marketing. $3 173043
776 0 $c Original $z 0313354871
856 4 0 $3 Bibliographic record display $u http://ebooks.abc-clio.com/?isbn=9780313354885 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.