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Let's get engaged! Crossing the thre...

Bushardt, Christian.

Let's get engaged! Crossing the threshold of marketing's engagement era[electronic resource] :proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Let's get engaged! Crossing the threshold of marketing's engagement era : proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference // edited by Michael W. Obal, Nina Krey, Christian Bushardt.
其他作者:	Obal, Michael W.
團體作者:	Clark Conference
出版者:	Cham : : Springer International Publishing :, 2016.
面頁冊數:	xxv, 896 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Marketing
標題:	Social media - Congresses - Marketing
標題:	Business and Management.
標題:	Marketing.
標題:	Business Strategy/Leadership.
標題:	Sales/Distribution.
ISBN:	9783319118154
ISBN:	9783319118147
電子資源:	http://dx.doi.org/10.1007/978-3-319-11815-4

Let's get engaged! Crossing the threshold of marketing's engagement era[electronic resource] :proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
Let's get engaged! Crossing the threshold of marketing's engagement eraproceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /[electronic resource] :edited by Michael W. Obal, Nina Krey, Christian Bushardt. - Cham :Springer International Publishing :2016. - xxv, 896 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

ISBN: 9783319118154

Standard No.: 10.1007/978-3-319-11815-4doiSubjects--Topical Terms:

141763
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Let's get engaged! Crossing the threshold of marketing's engagement era[electronic resource] :proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
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