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The relationship of body weight and skepticism towards advertising[electronic resource] /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	659.1019
書名/作者:	The relationship of body weight and skepticism towards advertising/ by Sabrina Brauneis.
作者:	Brauneis, Sabrina.
出版者:	Wiesbaden : : Springer Fachmedien Wiesbaden :, 2016.
面頁冊數:	xxi, 197 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Advertising - Psychological aspects.
標題:	Skepticism.
標題:	Body weight.
標題:	Self-esteem.
標題:	Business and Management.
標題:	Marketing.
ISBN:	9783658148614
ISBN:	9783658148607
內容註:	Definitions of Overweight, Self-Esteem and Skepticism towards Advertising -- Self-Esteem Theory, Social Comparison Theory and Cognitive Dissonance Theory -- Influencing Factors -- Empirical Studies and Implications.
摘要、提要註:	Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising. The first study's findings support a general direct influence of body weight on skepticism towards advertising. The second study finds out that specific products influence the relation of body weight, self-esteem and skepticism towards advertising. The third study discovers seasons as a crucial factor on the relationship. The fourth study shows that overweight models cause higher levels of skepticism towards advertising among normal weight and overweight women. Contents Definitions of Overweight, Self-Esteem and Skepticism towards Advertising Self-Esteem Theory, Social Comparison Theory and Cognitive Dissonance Theory Influencing Factors Empirical Studies and Implications Target Groups Researchers and students in the fields of marketing, consumer behavior, psychology and nutrition Practitioners working in public institutions as well as in (inter-)national health institutions The Author Dr. Sabrina Brauneis wrote her dissertation under the supervision of Prof. Dr. Ralf Terlutter at the Department of Marketing und International Management at the Alpen-Adria-Universitat Klagenfurt, Austria.
電子資源:	http://dx.doi.org/10.1007/978-3-658-14861-4

The relationship of body weight and skepticism towards advertising[electronic resource] /
Brauneis, Sabrina.

The relationship of body weight and skepticism towards advertising[electronic resource] /by Sabrina Brauneis. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xxi, 197 p. :ill., digital ;24 cm. - Forschungsgruppe konsum und verhalten. - Forschungsgruppe konsum und verhalten..

Definitions of Overweight, Self-Esteem and Skepticism towards Advertising -- Self-Esteem Theory, Social Comparison Theory and Cognitive Dissonance Theory -- Influencing Factors -- Empirical Studies and Implications.

Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising. The first study's findings support a general direct influence of body weight on skepticism towards advertising. The second study finds out that specific products influence the relation of body weight, self-esteem and skepticism towards advertising. The third study discovers seasons as a crucial factor on the relationship. The fourth study shows that overweight models cause higher levels of skepticism towards advertising among normal weight and overweight women. Contents Definitions of Overweight, Self-Esteem and Skepticism towards Advertising Self-Esteem Theory, Social Comparison Theory and Cognitive Dissonance Theory Influencing Factors Empirical Studies and Implications Target Groups Researchers and students in the fields of marketing, consumer behavior, psychology and nutrition Practitioners working in public institutions as well as in (inter-)national health institutions The Author Dr. Sabrina Brauneis wrote her dissertation under the supervision of Prof. Dr. Ralf Terlutter at the Department of Marketing und International Management at the Alpen-Adria-Universitat Klagenfurt, Austria.

ISBN: 9783658148614

Standard No.: 10.1007/978-3-658-14861-4doiSubjects--Topical Terms:

447616
Advertising
--Psychological aspects.

LC Class. No.: HF5822

Dewey Class. No.: 659.1019

The relationship of body weight and skepticism towards advertising[electronic resource] /
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