Innovation and product management[el...
Gaubinger, Kurt.

 

  • Innovation and product management[electronic resource] :a holistic and practical approach to uncertainty reduction /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.514
    書名/作者: Innovation and product management : a holistic and practical approach to uncertainty reduction // by Kurt Gaubinger ... [et al.].
    其他作者: Gaubinger, Kurt.
    出版者: Berlin, Heidelberg : : Springer Berlin Heidelberg :, 2015.
    面頁冊數: xvi, 327 p. : : ill., digital ;; 24 cm.
    Contained By: Springer eBooks
    標題: Production management.
    標題: Product management.
    標題: Manufactures - Technological innovations.
    標題: Economics/Management Science.
    標題: Innovation/Technology Management.
    標題: Production/Logistics/Supply Chain Management.
    標題: Marketing.
    ISBN: 9783642543760 (electronic bk.)
    ISBN: 9783642543753 (paper)
    內容註: Part I: Fundamentals of Innovation and Product Management -- Part II: Process of Innovation and Product Management -- Part III: Innovation and Product Management -- Broadening the Topic.
    摘要、提要註: Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
    電子資源: http://dx.doi.org/10.1007/978-3-642-54376-0
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