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Manager's guide to marketing, advertising, and publicity[electronic resource] /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8
書名/作者:	Manager's guide to marketing, advertising, and publicity/ Barry Callen.
作者:	Callen, Barry.
出版者:	New York : : McGraw Hill,, c2010.
面頁冊數:	xviii, 250 p. : : ill.
附註:	Includes index.
標題:	Marketing.
標題:	Advertising.
標題:	Publicity.
ISBN:	9780071627962 (pbk.)
ISBN:	0071627960 (pbk.)
ISBN:	9780071713467
電子資源:	Click for full text (McGrawHill)

Manager's guide to marketing, advertising, and publicity[electronic resource] /
Callen, Barry.

Manager's guide to marketing, advertising, and publicity[electronic resource] /Barry Callen. - New York :McGraw Hill,c2010. - xviii, 250 p. :ill. - Briefcase book..

Includes index.

ISBN: 9780071627962 (pbk.)

Nat. Bib. No.: GBA953628bnbSubjects--Topical Terms:

173043
Marketing.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415 / .C3553 2010

Dewey Class. No.: 658.8

Manager's guide to marketing, advertising, and publicity[electronic resource] /
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020 $a 9780071627962 (pbk.)
020 $a 0071627960 (pbk.)
020 $a 9780071713467
035 $a (OCoLC)277205846
040 $a UKM $c UKM $d BTCTA $d YDXCP $d BWX $d CLE $d PX0 $d OCLCQ
041 0 $a eng
050 4 $a HF5415 $b .C3553 2010
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100 1 $a Callen, Barry. $3 382708
245 1 0 $a Manager's guide to marketing, advertising, and publicity $h [electronic resource] / $c Barry Callen.
260 $a New York : $b McGraw Hill, $c c2010.
300 $a xviii, 250 p. : $b ill.
490 0 $a Briefcase book.
500 $a Includes index.
650 0 $a Marketing. $3 173043
650 0 $a Advertising. $3 177147
650 0 $a Publicity. $3 339800
655 7 $a Electronic books. $2 local $3 336502
856 4 $u https://lb30.libraryandbook.net/Book_detial/EB978007162796201 $z Click for full text (McGrawHill)

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