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The dominant influence of marketing ...

Kitchen, Philip J.

The dominant influence of marketing in the 21st Century[electronic resource] :the marketing leviathan /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	The dominant influence of marketing in the 21st Century : the marketing leviathan // edited by Philip J. Kitchen.
其他作者:	Kitchen, Philip J.
出版者:	Basingstoke : : Palgrave Macmillan,, 2013.
面頁冊數:	1 online resource (152 p.) : : ill.
附註:	Epublication based on: 9780230296831, 2013.
標題:	Marketing.
標題:	Sales & marketing
標題:	Business communication & presentation
標題:	Customer services
標題:	Business and Management
標題:	BUSINESS & ECONOMICS / Distribution
標題:	BUSINESS & ECONOMICS / Marketing / General
ISBN:	9781137322630 (electronic bk.)
ISBN:	1137322632 (electronic bk.)
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9781137322630

The dominant influence of marketing in the 21st Century[electronic resource] :the marketing leviathan /
The dominant influence of marketing in the 21st Centurythe marketing leviathan /[electronic resource] :edited by Philip J. Kitchen. - Basingstoke :Palgrave Macmillan,2013. - 1 online resource (152 p.) :ill.

Epublication based on: 9780230296831, 2013.

ISBN: 9781137322630 (electronic bk.)Subjects--Topical Terms:

173043
Marketing.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415 / .D66 2013

Dewey Class. No.: 658.8

The dominant influence of marketing in the 21st Century[electronic resource] :the marketing leviathan /
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020 $a 1137322632 (electronic bk.)
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035 $a ocn841481400
040 $a DKDLA $b eng $c DKDLA $d UKPGM $d IDEBK $d N$T $d YDXCP
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245 0 4 $a The dominant influence of marketing in the 21st Century $h [electronic resource] : $b the marketing leviathan / $c edited by Philip J. Kitchen.
260 $a Basingstoke : $b Palgrave Macmillan, $c 2013.
300 $a 1 online resource (152 p.) : $b ill.
500 $a Epublication based on: 9780230296831, 2013.
650 0 $a Marketing. $3 173043
650 7 $a Sales & marketing $2 bicssc $3 528365
650 7 $a Business communication & presentation $2 bicssc $3 528366
650 7 $a Customer services $3 168015
650 7 $a Business and Management $2 eflch $3 528367
650 7 $a BUSINESS & ECONOMICS / Distribution $2 bisacsh $3 527150
650 7 $a BUSINESS & ECONOMICS / Marketing / General $2 bisacsh $3 477290
655 4 $a Electronic books. $2 local $3 336502
700 1 $a Kitchen, Philip J. $3 372810
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