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Targeting using augmented data in da...

Huttenrauch, Bettina.

Targeting using augmented data in database marketing[electronic resource] :decision factors for evaluating external sources /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.802
書名/作者:	Targeting using augmented data in database marketing : decision factors for evaluating external sources // by Bettina Huttenrauch, geb. Kramer.
作者:	Huttenrauch, Bettina.
出版者:	Wiesbaden : : Springer Fachmedien Wiesbaden :, 2016.
面頁冊數:	xxii, 343 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Direct marketing.
標題:	Database marketing.
標題:	Marketing - Management.
標題:	Business and Management.
標題:	Marketing.
ISBN:	9783658145774
ISBN:	9783658145767
內容註:	Introduction and strategic motivation to data augmentation in database marketing -- Literature review on data augmentation -- Methodological framework for data augmentation -- Test design for evaluating different source characteristics -- Analysis of data augmentation KPIs, case study results and test of hypotheses -- Limitations of data augmentation and outlook.
電子資源:	http://dx.doi.org/10.1007/978-3-658-14577-4

Targeting using augmented data in database marketing[electronic resource] :decision factors for evaluating external sources /
Huttenrauch, Bettina.

Targeting using augmented data in database marketingdecision factors for evaluating external sources /[electronic resource] :by Bettina Huttenrauch, geb. Kramer. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xxii, 343 p. :ill., digital ;24 cm.

Introduction and strategic motivation to data augmentation in database marketing -- Literature review on data augmentation -- Methodological framework for data augmentation -- Test design for evaluating different source characteristics -- Analysis of data augmentation KPIs, case study results and test of hypotheses -- Limitations of data augmentation and outlook.

ISBN: 9783658145774

Standard No.: 10.1007/978-3-658-14577-4doiSubjects--Topical Terms:

340947
Direct marketing.

LC Class. No.: HF5415.126 / .H88 2016

Dewey Class. No.: 658.802

Targeting using augmented data in database marketing[electronic resource] :decision factors for evaluating external sources /
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