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Quantitative marketing and marketing...

Diamantopoulos, Adamantios.

Quantitative marketing and marketing management[electronic resource] :marketing models and methods in theory and practice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.83
書名/作者:	Quantitative marketing and marketing management : marketing models and methods in theory and practice // edited by Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt.
其他作者:	Diamantopoulos, Adamantios.
出版者:	Wiesbaden : : Gabler Verlag :, 2012.
面頁冊數:	630 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Marketing research.
標題:	Marketing research - Methodology.
標題:	Marketing - Mathematical models.
標題:	Economics/Management Science.
標題:	Marketing.
標題:	Market Research.
ISBN:	9783834937223 (electronic bk.)
ISBN:	9783834930606 (paper)
內容註:	Marketing Models and Marketing Research Methods -- Consumer Behavior and Retailing -- Marketing Management.
電子資源:	http://dx.doi.org/10.1007/978-3-8349-3722-3

Quantitative marketing and marketing management[electronic resource] :marketing models and methods in theory and practice /
Quantitative marketing and marketing managementmarketing models and methods in theory and practice /[electronic resource] :edited by Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt. - Wiesbaden :Gabler Verlag :2012. - 630 p. :ill., digital ;24 cm.

Marketing Models and Marketing Research Methods -- Consumer Behavior and Retailing -- Marketing Management.

ISBN: 9783834937223 (electronic bk.)Subjects--Topical Terms:

172132
Marketing research.

LC Class. No.: HF5415.2 / .Q368 2012

Dewey Class. No.: 658.83

Quantitative marketing and marketing management[electronic resource] :marketing models and methods in theory and practice /
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