大葉大學圖書館 |

Promoting organizational performance through 5G and agile marketing[electronic resource] /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.3/14
書名/作者:	Promoting organizational performance through 5G and agile marketing/ José Duarte Santos, Bruno Miguel Sousa.
其他作者:	Sousa, Bruno Miguel.
出版者:	Hershey, Pennsylvania : : IGI Global,, 2023.
面頁冊數:	1 online resource (316 p.) : : ill. (some color)
標題:	Performance technology.
標題:	Marketing.
標題:	Organizational behavior.
ISBN:	9781668455258 (electronic bk.)
ISBN:	1668455234
ISBN:	9781668455234
書目註:	Includes bibliographical references and index.
內容註:	Chapter 1. Implications of 5G technology in marketing: a systematic review of the bibliometric literature -- Chapter 2. The potential of 5G technology applied to tourism marketing -- Chapter 3. Brand attachment and agile marketing: responses to the (post-)pandemic context in the sports fashion context -- Chapter 4. Sustainable digital marketing: proposal for a renewed concept -- Chapter 5. Determinants of purchase intention for sustainable fashion: conceptual model --Chapter 6. The concept of sustainability supported by green marketing in digital communication applied to textile fashion -- Chapter 7. Gamification in loyalty programs: impact on intrinsic motivation and consumers' needs for competence andrelatedness -- Chapter 8. Customer engagement of gamification -- Chapter 9. The Internet of Things in the tourism industry -- Chapter 10. Dimensions of perceived value that influence the intention to adopt the metaverse: the case of spectator sports fans -- Chapter 11. Assessing customer interactions with chatbots in online shopping experiences: an empirical study -- Chapter 12. E-commerce: issues, opportunities, challenges, and trends -- Chapter 13. Juxtaposition of traditional and modern methods of performance appraisal in organizations.
摘要、提要註:	"This book will provide knowledge and skills to allow readers with the ability to understand the evolution and trends of marketing, its implications in organizations and customer relationship while consolidating concepts introduced in recent years and looking at possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity"--
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-5523-4

Promoting organizational performance through 5G and agile marketing[electronic resource] /
Promoting organizational performance through 5G and agile marketing[electronic resource] /José Duarte Santos, Bruno Miguel Sousa. - Hershey, Pennsylvania :IGI Global,2023. - 1 online resource (316 p.) :ill. (some color) - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references and index.

Chapter 1. Implications of 5G technology in marketing: a systematic review of the bibliometric literature -- Chapter 2. The potential of 5G technology applied to tourism marketing -- Chapter 3. Brand attachment and agile marketing: responses to the (post-)pandemic context in the sports fashion context -- Chapter 4. Sustainable digital marketing: proposal for a renewed concept -- Chapter 5. Determinants of purchase intention for sustainable fashion: conceptual model --Chapter 6. The concept of sustainability supported by green marketing in digital communication applied to textile fashion -- Chapter 7. Gamification in loyalty programs: impact on intrinsic motivation and consumers' needs for competence andrelatedness -- Chapter 8. Customer engagement of gamification -- Chapter 9. The Internet of Things in the tourism industry -- Chapter 10. Dimensions of perceived value that influence the intention to adopt the metaverse: the case of spectator sports fans -- Chapter 11. Assessing customer interactions with chatbots in online shopping experiences: an empirical study -- Chapter 12. E-commerce: issues, opportunities, challenges, and trends -- Chapter 13. Juxtaposition of traditional and modern methods of performance appraisal in organizations.

"This book will provide knowledge and skills to allow readers with the ability to understand the evolution and trends of marketing, its implications in organizations and customer relationship while consolidating concepts introduced in recent years and looking at possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity"--

ISBN: 9781668455258 (electronic bk.)Subjects--Topical Terms:

369762
Performance technology.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5549.5.P37 / P76 2023eb

Dewey Class. No.: 658.3/14

Promoting organizational performance through 5G and agile marketing[electronic resource] /
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245 0 0 $a Promoting organizational performance through 5G and agile marketing $h [electronic resource] / $c José Duarte Santos, Bruno Miguel Sousa.
260 $a Hershey, Pennsylvania : $b IGI Global, $c 2023.
300 $a 1 online resource (316 p.) : $b ill. (some color)
490 1 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Implications of 5G technology in marketing: a systematic review of the bibliometric literature -- Chapter 2. The potential of 5G technology applied to tourism marketing -- Chapter 3. Brand attachment and agile marketing: responses to the (post-)pandemic context in the sports fashion context -- Chapter 4. Sustainable digital marketing: proposal for a renewed concept -- Chapter 5. Determinants of purchase intention for sustainable fashion: conceptual model --Chapter 6. The concept of sustainability supported by green marketing in digital communication applied to textile fashion -- Chapter 7. Gamification in loyalty programs: impact on intrinsic motivation and consumers' needs for competence andrelatedness -- Chapter 8. Customer engagement of gamification -- Chapter 9. The Internet of Things in the tourism industry -- Chapter 10. Dimensions of perceived value that influence the intention to adopt the metaverse: the case of spectator sports fans -- Chapter 11. Assessing customer interactions with chatbots in online shopping experiences: an empirical study -- Chapter 12. E-commerce: issues, opportunities, challenges, and trends -- Chapter 13. Juxtaposition of traditional and modern methods of performance appraisal in organizations.
520 $a "This book will provide knowledge and skills to allow readers with the ability to understand the evolution and trends of marketing, its implications in organizations and customer relationship while consolidating concepts introduced in recent years and looking at possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity"-- $c Provided by publisher.
650 0 $a Performance technology. $3 369762
650 0 $a Marketing. $3 173043
650 0 $a Organizational behavior. $3 172125
655 4 $a Electronic books. $2 local $3 336502
700 1 $a Sousa, Bruno Miguel. $3 766037
700 1 $a Santos, Jose Duarte, $d 1966-. $3 766036
710 2 $a IGI Global. $3 480906
830 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. $3 690155
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-5523-4