大葉大學圖書館 |

Rethinking place branding[electronic resource] :comprehensive brand development for cities and regions /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.827
書名/作者:	Rethinking place branding : comprehensive brand development for cities and regions // edited by Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth.
其他作者:	Kavaratzis, Mihalis.
出版者:	Cham : : Springer International Publishing :, 2015.
面頁冊數:	xii, 248 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Branding (Marketing)
標題:	Place marketing.
標題:	Economics/Management Science.
標題:	Marketing.
標題:	Regional/Spatial Science.
標題:	Landscape/Regional and Urban Planning.
標題:	Cities, Countries, Regions.
ISBN:	9783319124247 (electronic bk.)
ISBN:	9783319124230 (paper)
內容註:	The Need to Rethink Place Branding -- Rethinking the Place Branding Construct -- Rethinking the Place Product from the Perspective of the Service-Dominant Logic of Marketing -- Rethinking Sense of Place: Sense of One and Sense of Many -- Rethinking Place Identities -- Rethinking Virtual and Online Place Branding -- Rethinking Strategic Place Branding in the Digital Age -- Rethinking Place Branding from a Practice Perspective: Working with Stakeholders -- Rethinking the Roles of Culture in Place Branding -- Rethinking Place Branding and Place Making Through Creative and Cultural Quarters -- Rethinking Place Brand Communication: From Product-Oriented Monologue to Consumer-Engaging Dialogue -- Rethinking the Visual Communication of the Place Brand: A Contemporary Role for Chorography -- Rethinking Place Branding and the "Other" Senses -- Rethinking the Measurement of Place Brands -- Rethinking Brand Equity: Possibilities and Challenges of Application to Places -- Sketching Futures for Place Branding.
摘要、提要註:	As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.
電子資源:	http://dx.doi.org/10.1007/978-3-319-12424-7

Rethinking place branding[electronic resource] :comprehensive brand development for cities and regions /
Rethinking place brandingcomprehensive brand development for cities and regions /[electronic resource] :edited by Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth. - Cham :Springer International Publishing :2015. - xii, 248 p. :ill., digital ;24 cm.

The Need to Rethink Place Branding -- Rethinking the Place Branding Construct -- Rethinking the Place Product from the Perspective of the Service-Dominant Logic of Marketing -- Rethinking Sense of Place: Sense of One and Sense of Many -- Rethinking Place Identities -- Rethinking Virtual and Online Place Branding -- Rethinking Strategic Place Branding in the Digital Age -- Rethinking Place Branding from a Practice Perspective: Working with Stakeholders -- Rethinking the Roles of Culture in Place Branding -- Rethinking Place Branding and Place Making Through Creative and Cultural Quarters -- Rethinking Place Brand Communication: From Product-Oriented Monologue to Consumer-Engaging Dialogue -- Rethinking the Visual Communication of the Place Brand: A Contemporary Role for Chorography -- Rethinking Place Branding and the "Other" Senses -- Rethinking the Measurement of Place Brands -- Rethinking Brand Equity: Possibilities and Challenges of Application to Places -- Sketching Futures for Place Branding.

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.

ISBN: 9783319124247 (electronic bk.)

Standard No.: 10.1007/978-3-319-12424-7doiSubjects--Topical Terms:

339624
Branding (Marketing)

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.827

Rethinking place branding[electronic resource] :comprehensive brand development for cities and regions /
LDR:02760nam a2200325 a 4500 001 425270
003 DE-He213
005 20150702114943.0
006 m d
007 cr nn 008maaau
008 151119s2015 gw s 0 eng d
020 $a 9783319124247 (electronic bk.)
020 $a 9783319124230 (paper)
024 7 $a 10.1007/978-3-319-12424-7 $2 doi
035 $a 978-3-319-12424-7
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.1255
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.827 $2 23
090 $a HF5415.1255 $b .R438 2015
245 0 0 $a Rethinking place branding $h [electronic resource] : $b comprehensive brand development for cities and regions / $c edited by Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2015.
300 $a xii, 248 p. : $b ill., digital ; $c 24 cm.
505 0 $a The Need to Rethink Place Branding -- Rethinking the Place Branding Construct -- Rethinking the Place Product from the Perspective of the Service-Dominant Logic of Marketing -- Rethinking Sense of Place: Sense of One and Sense of Many -- Rethinking Place Identities -- Rethinking Virtual and Online Place Branding -- Rethinking Strategic Place Branding in the Digital Age -- Rethinking Place Branding from a Practice Perspective: Working with Stakeholders -- Rethinking the Roles of Culture in Place Branding -- Rethinking Place Branding and Place Making Through Creative and Cultural Quarters -- Rethinking Place Brand Communication: From Product-Oriented Monologue to Consumer-Engaging Dialogue -- Rethinking the Visual Communication of the Place Brand: A Contemporary Role for Chorography -- Rethinking Place Branding and the "Other" Senses -- Rethinking the Measurement of Place Brands -- Rethinking Brand Equity: Possibilities and Challenges of Application to Places -- Sketching Futures for Place Branding.
520 $a As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.
650 0 $a Branding (Marketing) $3 339624
650 0 $a Place marketing. $3 374274
650 1 4 $a Economics/Management Science. $3 463465
650 2 4 $a Marketing. $3 173043
650 2 4 $a Regional/Spatial Science. $3 464421
650 2 4 $a Landscape/Regional and Urban Planning. $3 463517
650 2 4 $a Cities, Countries, Regions. $3 465698
700 1 $a Kavaratzis, Mihalis. $3 603989
700 1 $a Warnaby, Gary. $3 452684
700 1 $a Ashworth, Gregory J. $3 603990
710 2 $a SpringerLink (Online service) $3 463450
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-12424-7
950 $a Business and Economics (Springer-11643)