Branding (Marketing)
Overview
| Works: | 106 works in 56 publications in 56 languages | |
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Titles
Professional services marketinghow the best firms build premier brands, thriving lead generation engines, and cultures of business development success
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Brand rewired :connecting intellectual property, branding, and creativity strategy /
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Harry Potter[electronic resource] :the story of a global business phenomenon /
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Contemporary thoughts on corporate branding and corporate identity management[electronic resource] /
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Brand storming[electronic resource] :managing brands in the era of complexity /
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Building brand authenticity[electronic resource] :7 habits of iconic brands /
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Experiential marketing[electronic resource] :a practical guide to interactive brand experiences /
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World famous[electronic resource] :how to give your business a kick-ass brand identity /
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Brandjam[electronic resource] :humanizing brands through emotional design /
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Public health branding[electronic resource] :applying marketing for social change /
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Advertising 2.0[electronic resource] :social media marketing in a web 2.0 world /
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Design is how it works :how the smartest companies turn products into icons /
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Brand management[electronic resource] :research, theory and practice /
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Branded! :how retailers engage consumers with social media and mobility /
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Appetite for design: eat me :product, packaging, art, branding, interior /
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Branded component strategies[electronic resource] :ingredient branding in B2B markets /
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Branding and sustainable competitive advantage[electronic resource] :building virtual presence /
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Brandstorm :surviving and thriving in the new consumer-led marketplace /
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Brand media strategy :integrated communications planning in the digital era /
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We first :how brands and consumers use social media to build a better world /
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Interdisciplinary approaches to product design, innovation, & branding in international marketing[electronic resource] /
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Integrated brand marketing and measuring returns[electronic resource] /
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Brand champions[electronic resource] :how superheroes bring brands to life /
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Personal brands[electronic resource] :manage your life with talent and turn it into a unique experience /
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Brand revolution[electronic resource] :rethinking brand identity /
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Lifestyle brands[electronic resource] :a guide to aspirational marketing /
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Brand Breakout[electronic resource] :How Emerging Market Brands Will Go Global.
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Tribal marketing, tribal branding[electronic resource] :brand co-creation and the future of marketing /
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Content strategy at work[electronic resource] :real-world stories to strengthen every interactive project /
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Taken by surprise :cutting-edge collaborations between designers, artists, and brands /
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The digital crown[electronic resource] :winning at content on the web /
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Globalization, culture and branding :how to leverage cultural equity for building iconic brands in the era of globalization /
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Brand romance :using the power of high design to build a lifelong relationship with your audience /
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Branding the Nation[electronic resource] :The Global Business of National Identity /
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Digital darwinism[electronic resource] :branding and business models in jeopardy /
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Rethinking place branding[electronic resource] :comprehensive brand development for cities and regions /
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Growing brands through sponsorship[electronic resource] :an empirical investigation of brand image transfer in a sponsorship alliance /
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Success in programming[electronic resource] :how to gain recognition, power, and influence through personal branding /
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The community manager's playbook[electronic resource] :how to build brand awareness and customer engagement /
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Selected essays on corporate reputation and social media[electronic resource] :collection of empirical evidence /
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Cases on branding strategies and product development :successes and pitfalls /
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Engaging consumers through branded entertainment and convergent media /
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Retail branding and store loyalty[electronic resource] :analysis in the context of reciprocity, store accessibility, and retail format /
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User-generated content and its impact on branding[electronic resource] :how users and communities create and manage brands in social media /
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Fashion branding and consumer behaviors[electronic resource] :scientific models /
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Food industry design, technology, and innovation[electronic resource] /
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Advances in national brand and private label marketing[electronic resource] :second International Conference, 2015 /
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Return of the hustle[electronic resource] :the art of marketing with music /
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Managing TV brands with social media[electronic resource] :an empirical analysis of television series brands /
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Consumer-brand relationships[electronic resource] :theory and practice /
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Commercial nationalism[electronic resource] :selling the nation and nationalizing the sell /
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Fashion brand internationalization[electronic resource] :opportunities and challenges /
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Advances in national brand and private label marketing[electronic resource] :third International Conference, 2016 /
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Employer brand management[electronic resource] :practical lessons from the world's leading employers /
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Grow the core[electronic resource] :how to focus on your core business for brand success /
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Origination[electronic resource] :the geographies of brands and branding /
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Retail Marketing and Branding[electronic resource] :a definitive guide to maximizing ROI /
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The road to luxury[electronic resource] :the evolution, markets and strategies of luxury brand management /
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Digital branding :a complete step-by-step guide to strategy, tactics and measurement. /
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Creating a sustainable brand :a guide to growing thesustainability top line /
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Wise family business[electronic resource] :family identity steering brand success /
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Global brand strategy :world-wise marketing in the age of branding /
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Managing public relations and brand image through social media[electronic resource] /
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Winning in service markets[electronic resource] :success through people, technology and strategy /
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The business of aspiration :how social, cultural, and environmental capital changes brands /
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Analyzing attachment and consumers' emotions[electronic resource] :emerging research and opportunities /
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Building brand identity in the age of social media[electronic resource] :emerging research and opportunities /
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Holistic approaches to brand culture and communication across industries[electronic resource] /
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Exploring the rise of fandom in contemporary consumer culture[electronic resource] /
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Building brand equity and consumer trust through radical transparency practices[electronic resource] /
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Advanced fashion technology and operations management[electronic resource] /
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Strategic uses of social media for improved customer retention[electronic resource] /
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Authenticity[electronic resource] :building a brand in an insincere age /
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Branding with powerful stories[electronic resource] :the villains, victims, and heroes model /
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Financial information and brand value[electronic resource] :reflections, challenges and limitations /
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Destination management and marketing[electronic resource] :breakthroughs in research and practice /
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Brand storytelling[electronic resource] :put customers at the heart of your brand story /
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Building brand experiences[electronic resource] :a practical guide to retaining brand relevance /
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Handbook of research on the future of advertising and brands in the new entertainment landscape[electronic resource] /
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Promoting consumer engagement through emotional branding and sensory marketing[electronic resource] /
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Music, branding, and consumer culture in church[electronic resource] :Hillsong in focus /
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Subjects