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Brand rewired :connecting intellectu...

Chasser, Anne H.

Brand rewired :connecting intellectual property, branding, and creativity strategy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/27
書名/作者:	Brand rewired : : connecting intellectual property, branding, and creativity strategy // Anne H. Chasser, Jennifer C. Wolfe.
作者:	Chasser, Anne H.
其他作者:	Wolfe, Jennifer C.
出版者:	Hoboken, N.J. : : John Wiley & Sons,, c2010.
面頁冊數:	xvi, 224 p. : : ill. ;; 24 cm.
標題:	Product management.
標題:	Branding (Marketing)
標題:	Intellectual property.
標題:	Strategic planning.
ISBN:	9780470575420 (hbk./website) :
書目註:	Includes bibliographical references (p. 197-214) and index.

Brand rewired :connecting intellectual property, branding, and creativity strategy /
Chasser, Anne H.

Brand rewired :connecting intellectual property, branding, and creativity strategy /Anne H. Chasser, Jennifer C. Wolfe. - Hoboken, N.J. :John Wiley & Sons,c2010. - xvi, 224 p. :ill. ;24 cm.

Includes bibliographical references (p. 197-214) and index.

ISBN: 9780470575420 (hbk./website) :NTD 1,135Subjects--Topical Terms:

340211
Product management.

Dewey Class. No.: 658.8/27

Brand rewired :connecting intellectual property, branding, and creativity strategy /
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