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Brand atlas :branding intelligence m...

Katz, Joel.

Brand atlas :branding intelligence made visible /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/27
書名/作者:	Brand atlas : : branding intelligence made visible // Alina Wheeler and Joel Katz.
作者:	Wheeler, Alina,
其他作者:	Katz, Joel.
出版者:	Hoboken, New Jersey : : Wiley,, c2011.
面頁冊數:	144 p. : : ill. (some col.) ;; 24 cm.
標題:	Brand name products.
標題:	Branding (Marketing)
標題:	Trademarks - Design.
ISBN:	9780470433423 (hbk.) :
ISBN:	0470433426 (hbk.)
書目註:	Includes bibliographical references (p. 134-136) and index.
摘要、提要註:	"An innovative, full-color compendium to branding's best thinking from the world's leading brand strategists and practitioners A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity, now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals. Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference: Speaks to a broad range of stakeholders in the branding process--from CEOs to designers to brand managers Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand's value, and define a brand strategy Contains essential information illustrated through the use of diagrams With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets"--

Brand atlas :branding intelligence made visible /
Wheeler, Alina,1948-

Brand atlas :branding intelligence made visible /Alina Wheeler and Joel Katz. - Hoboken, New Jersey :Wiley,c2011. - 144 p. :ill. (some col.) ;24 cm.

Includes bibliographical references (p. 134-136) and index.

"An innovative, full-color compendium to branding's best thinking from the world's leading brand strategists and practitioners A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity, now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals. Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference: Speaks to a broad range of stakeholders in the branding process--from CEOs to designers to brand managers Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand's value, and define a brand strategy Contains essential information illustrated through the use of diagrams With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets"--

ISBN: 9780470433423 (hbk.) :NTD 913

LCCN: 2010049604

Nat. Bib. No.: GBB098439bnb

Nat. Bib. Agency Control No.: 015629694UkSubjects--Topical Terms:

339052
Brand name products.

LC Class. No.: HD69.B7 / W43 2011

Dewey Class. No.: 658.8/27

Brand atlas :branding intelligence made visible /
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020 $a 0470433426 (hbk.)
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100 1 $a Wheeler, Alina, $d 1948- $3 452670
245 1 0 $a Brand atlas : $b branding intelligence made visible / $c Alina Wheeler and Joel Katz.
260 $a Hoboken, New Jersey : $b Wiley, $c c2011.
300 $a 144 p. : $b ill. (some col.) ; $c 24 cm.
504 $a Includes bibliographical references (p. 134-136) and index.
520 $a "An innovative, full-color compendium to branding's best thinking from the world's leading brand strategists and practitioners A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity, now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals. Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference: Speaks to a broad range of stakeholders in the branding process--from CEOs to designers to brand managers Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand's value, and define a brand strategy Contains essential information illustrated through the use of diagrams With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets"-- $c Provided by publisher.
520 $a "Brand Atlas is the world's first definitive compendium of diagrams and process maps about branding, marketing and design. This resource features dozens of full color diagrams that will accelerate the understanding of core concepts and help readers navigate complex theories and best practices"-- $c Provided by publisher.
650 0 $a Brand name products. $3 339052
650 0 $a Branding (Marketing) $3 339624
650 0 $a Trademarks $x Design. $3 452672
700 1 $a Katz, Joel. $3 452671