Advances in national brand and priva...
Clark Conference ((2005 :)

 

  • Advances in national brand and private label marketing[electronic resource] :third International Conference, 2016 /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    杜威分類號: 658.827
    書名/作者: Advances in national brand and private label marketing : third International Conference, 2016 // edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Els Gijsbrecht.
    其他作者: Martinez-Lopez, Francisco J.
    團體作者: Clark Conference
    出版者: Cham : : Springer International Publishing :, 2016.
    面頁冊數: x, 161 p. : : ill., digital ;; 24 cm.
    Contained By: Springer eBooks
    標題: Branding (Marketing)
    標題: Business and Management.
    標題: Marketing.
    標題: Industrial, Organisational and Economic Psychology.
    標題: e-Business/e-Commerce.
    標題: Business Strategy/Leadership.
    ISBN: 9783319399461
    ISBN: 9783319399454
    內容註: Part I: Consumer Behaviour I -- Part II: Branding I -- Part III: Strategic Decisions and Theoretical Research -- Part IV: Consumer Behaviour II -- Branding II.
    摘要、提要註: This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present and discuss original, rigorous and significant contributions from researchers around the world on marketing issues affecting retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields, including retailing, marketing, general business, tourism, psychology, economics and statistics. The conference papers further addressed diverse areas of application such as value co-creation, assortment decisions, private label proneness, anthropomorphism, sales promotions, tourist services, the online channel, retail brand extension and price differentials, pursuing a wide variety of theoretical and methodological approaches to do so.
    電子資源: http://dx.doi.org/10.1007/978-3-319-39946-1
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