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Branding and sustainable competitive...

IGI Global.

Branding and sustainable competitive advantage[electronic resource] :building virtual presence /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/27
書名/作者:	Branding and sustainable competitive advantage : building virtual presence // Avinash Kapoor and Chinmaya Kulshretha, editors.
其他作者:	Kapoor, Avinash.
出版者:	Hershey, Pa. : : IGI Global,, 2011.
面頁冊數:	xi, 282 p. : : ill. ;; 30 cm.
標題:	Branding (Marketing)
標題:	Brand name products - Management.
標題:	Product management.
ISBN:	9781613501726 (electronic bk.)
ISBN:	9781613501719 (hbk.)
ISBN:	9781613501733 (print & perpetual access)
書目註:	Includes bibliographical references.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-61350-171-9

Branding and sustainable competitive advantage[electronic resource] :building virtual presence /
Branding and sustainable competitive advantagebuilding virtual presence /[electronic resource] :Avinash Kapoor and Chinmaya Kulshretha, editors. - Hershey, Pa. :IGI Global,2011. - xi, 282 p. :ill. ;30 cm.

Includes bibliographical references.

ISBN: 9781613501726 (electronic bk.) Subjects--Topical Terms:

339624
Branding (Marketing)

LC Class. No.: HF5415.1255 / .B72 2011e

Dewey Class. No.: 658.8/27

Branding and sustainable competitive advantage[electronic resource] :building virtual presence /
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