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Branding with powerful stories[elect...

Stone, Greg J.,

Branding with powerful stories[electronic resource] :the villains, victims, and heroes model /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/27
書名/作者:	Branding with powerful stories : the villains, victims, and heroes model // Greg Stone.
其他作者:	Stone, Greg J.,
出版者:	Santa Barbara, California : : Praeger, an imprint of ABC-CLIO, LLC,, [2019]
面頁冊數:	1 online resource (xii, 204 p.)
標題:	Branding (Marketing)
標題:	Storytelling.
ISBN:	9781440864780 (e-book)
ISBN:	9781440864773 (alk. paper)
書目註:	Includes bibliographical references (p 177-195) and index.
電子資源:	http://ebooks.abc-clio.com/?isbn=9781440864780

Branding with powerful stories[electronic resource] :the villains, victims, and heroes model /
Branding with powerful storiesthe villains, victims, and heroes model /[electronic resource] :Greg Stone. - Santa Barbara, California :Praeger, an imprint of ABC-CLIO, LLC,[2019] - 1 online resource (xii, 204 p.)

Includes bibliographical references (p 177-195) and index.

ISBN: 9781440864780 (e-book)Subjects--Topical Terms:

339624
Branding (Marketing)

LC Class. No.: HF5415.1255 / .S76 2019

Dewey Class. No.: 658.8/27

Branding with powerful stories[electronic resource] :the villains, victims, and heroes model /
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245 0 0 $a Branding with powerful stories $h [electronic resource] : $b the villains, victims, and heroes model / $c Greg Stone.
260 $a Santa Barbara, California : $b Praeger, an imprint of ABC-CLIO, LLC, $c [2019]
300 $a 1 online resource (xii, 204 p.)
504 $a Includes bibliographical references (p 177-195) and index.
650 0 $a Branding (Marketing) $3 339624
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