| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 杜威分類號: |
338.4/7910688 |
| 書名/作者: |
Hospitality branding // Chekitan S. Dev. |
| 作者: |
Dev, Chekitan S. |
| 出版者: |
Ithaca : : Cornell University Press,, 2012. |
| 面頁冊數: |
ix, 179 p. ;; 21 cm. |
| 標題: |
Hospitality industry - Marketing. |
| 標題: |
Branding (Marketing) |
| ISBN: |
9780801478192 (pbk.) : |
| ISBN: |
0801478197 (pbk.) |
| 書目註: |
Includes bibliographical referencesx. |
| 內容註: |
Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon. |