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Authenticity[electronic resource] :b...

Sunny, Jay,

Authenticity[electronic resource] :building a brand in an insincere age /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/27
書名/作者:	Authenticity : building a brand in an insincere age // Mark Toft, Jay Sunny, and Rich Taylor.
作者:	Toft, Mark,
其他作者:	Sunny, Jay,
出版者:	Santa Barbara, California : : Praeger, an imprint of ABC-CLIO, LLC,, 2020.
面頁冊數:	1 online resource (xii, 198 p.)
標題:	Branding (Marketing)
標題:	Advertising.
標題:	Authenticity (Philosophy)
ISBN:	9781440873218 (ebk.)
ISBN:	9781440873201 (hbk.)
書目註:	Includes bibliographical references and index.
內容註:	Setting the stage -- Why authenticity -- What authenticity requires -- Ficing an inauthentic brand -- Breaking bad habits, building better ones -- Select profiles in authenticity -- Profiles that show the perils of insincerity -- Using media authentically -- Assessment tools -- Closing thoughts.
摘要、提要註:	"This book shows you how to align your advertising and marketing efforts with the purpose of your company's brand"--
電子資源:	http://ebooks.abc-clio.com/?isbn=9781440873218

Authenticity[electronic resource] :building a brand in an insincere age /
Toft, Mark,

Authenticitybuilding a brand in an insincere age /[electronic resource] :Mark Toft, Jay Sunny, and Rich Taylor. - Santa Barbara, California :Praeger, an imprint of ABC-CLIO, LLC,2020. - 1 online resource (xii, 198 p.)

Includes bibliographical references and index.

Setting the stage -- Why authenticity -- What authenticity requires -- Ficing an inauthentic brand -- Breaking bad habits, building better ones -- Select profiles in authenticity -- Profiles that show the perils of insincerity -- Using media authentically -- Assessment tools -- Closing thoughts.

"This book shows you how to align your advertising and marketing efforts with the purpose of your company's brand"--

ISBN: 9781440873218 (ebk.)

LCCN: 2019029862Subjects--Topical Terms:

339624
Branding (Marketing)

LC Class. No.: HF5415.1255 / .T65 2020

Dewey Class. No.: 658.8/27

Authenticity[electronic resource] :building a brand in an insincere age /
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008 220421s2020 caua b 001 0 eng
010 $a 2019029862
020 $a 9781440873218 (ebk.)
020 $a 9781440873201 (hbk.)
035 $a 1091006034
040 $a LBSOR/DLC $b eng $c DLC
050 0 0 $a HF5415.1255 $b .T65 2020
082 0 0 $a 658.8/27 $2 23
100 1 $a Toft, Mark, $e author. $3 738361
245 1 0 $a Authenticity $h [electronic resource] : $b building a brand in an insincere age / $c Mark Toft, Jay Sunny, and Rich Taylor.
260 $a Santa Barbara, California : $b Praeger, an imprint of ABC-CLIO, LLC, $c 2020.
300 $a 1 online resource (xii, 198 p.)
504 $a Includes bibliographical references and index.
505 0 $a Setting the stage -- Why authenticity -- What authenticity requires -- Ficing an inauthentic brand -- Breaking bad habits, building better ones -- Select profiles in authenticity -- Profiles that show the perils of insincerity -- Using media authentically -- Assessment tools -- Closing thoughts.
520 $a "This book shows you how to align your advertising and marketing efforts with the purpose of your company's brand"-- $c Provided by publisher.
650 0 $a Branding (Marketing) $3 339624
650 0 $a Advertising. $3 177147
650 0 $a Authenticity (Philosophy) $3 385772
700 1 $a Sunny, Jay, $e author. $3 738362
700 1 $a Taylor, Rich, $e author. $3 738363
856 4 0 $u http://ebooks.abc-clio.com/?isbn=9781440873218

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