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Content strategy at work[electronic ...

Bloomstein, Margot.

Content strategy at work[electronic resource] :real-world stories to strengthen every interactive project /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/72
書名/作者:	Content strategy at work : real-world stories to strengthen every interactive project // Margot Bloomstein ; with a foreword by Kristina Halvorson.
作者:	Bloomstein, Margot.
出版者:	Waltham, MA : : Morgan Kaufmann,, c2012.
面頁冊數:	xiv, 163 p. : : col. ill. ;; 24 cm.
標題:	Internet marketing.
標題:	Branding (Marketing)
標題:	Information technology - Management.
標題:	Web site development.
標題:	Web sites - Design.
ISBN:	9780123919229 (electronic bk.)
ISBN:	9780123919229
書目註:	Includes bibliographical references and index.
電子資源:	http://www.sciencedirect.com/science/book/9780123919229

Content strategy at work[electronic resource] :real-world stories to strengthen every interactive project /
Bloomstein, Margot.

Content strategy at workreal-world stories to strengthen every interactive project /[electronic resource] :Margot Bloomstein ; with a foreword by Kristina Halvorson. - Waltham, MA :Morgan Kaufmann,c2012. - xiv, 163 p. :col. ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 9780123919229 (electronic bk.)

LCCN: 2011051520Subjects--Topical Terms:

184218
Internet marketing.

LC Class. No.: HF5415.1265 / .B575 2012

Dewey Class. No.: 658.8/72

Content strategy at work[electronic resource] :real-world stories to strengthen every interactive project /
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245 1 0 $a Content strategy at work $h [electronic resource] : $b real-world stories to strengthen every interactive project / $c Margot Bloomstein ; with a foreword by Kristina Halvorson.
260 $a Waltham, MA : $b Morgan Kaufmann, $c c2012.
300 $a xiv, 163 p. : $b col. ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 0 $a Internet marketing. $3 184218
650 0 $a Branding (Marketing) $3 339624
650 0 $a Information technology $x Management. $3 337161
650 0 $a Web site development. $3 184979
650 0 $a Web sites $x Design. $3 337115
856 4 0 $u http://www.sciencedirect.com/science/book/9780123919229

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