| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
338.4/791 |
| 書名/作者: |
Destination management and marketing : breakthroughs in research and practice // Information Resources Management Association, editor. |
| 出版者: |
Hershey, Pennsylvania : : IGI Global,, 2020. |
| 面頁冊數: |
1 online resource (xxx, 1214 p.) |
| 標題: |
Tourism - Marketing. |
| 標題: |
Place marketing. |
| 標題: |
Branding (Marketing) |
| ISBN: |
9781799824701 (ebk.) |
| ISBN: |
9781799824695 (hbk.) |
| 書目註: |
Includes bibliographical references and index. |
| 內容註: |
Volume I. Section 1. Accommodation management. Chapter 1. Exploring accommodation cluster and tourism development based on GPS positioning and GIS analysis ; Chapter 2. How do online reviews affect business travelers' accommodation choices?: the application of theory of reasoned action (TRA) ; Chapter 3. The adoption and development of airbnb services in Norway: a regional perspective ; Chapter 4. Understanding the role of CSR, Chinese values, and personality on the relationship between consumers' choice of green hotel and WOM in China ; Chapter 5. Performance evaluation of hotel enterprises in crete: a multi-criteria approach ; Chapter 6. Hotel spa and wellness services in crete: a marketing analysis ; Chapter 7. Value chain of the industry of tourist accomodation case Golfo of Morrosquillo, Colombia ; Chapter 8. The impact of seasonality on the using of accommodation capacity in operation in Romania ; Chapter 9. The effect of room service, comfort, and reservation process on the performance dimension evaluation: the case of Grand Mercure Hotel Gajah Mada Jjakarta -- Section 2. Branding and destination image. Chapter 10. Evaluating the image of tourist destinations: a theoretical and empirical approach ; Chapter 11. The role of destination attributes in assessing/constructing the image of tourist destination ; Chapter 12. Virtual dark tourism: the role of sound branding and augmented reality for death sites ; Chapter 13. A framework to analyze cultural values in online tourism visuals of European destinations ; Chapter 14. Got Belfast?: how a television epic about a war-torn land was employed to rebrand Northern Ireland ; Chapter 15. An exploratory study of online destination images via user-generated content for southeastern rural Transylvania ; Chapter 16. Enlivening the effect of tourists' knowledge and involvement on Malaysian heritage food (MHF) towards food tourism image in Malaysia -- Section 3. Consumer behavior and analysis. Chapter 17. Using the analytic hierarchy process to examine a travel destination for a parent-child trip ; Chapter 18. Summarizing opinions with sentiment analysis from multiple reviews on travel destinations: summarizing opinions with sentiment analysis from multiple reviews on travel destinations ; Chapter 19. The effect of religious affiliation on nation/place image ; Chapter 20. Website adoption for agritourism companies: key features and perceptions of customers ; Chapter 21. Tourists' motivations and repeater segments in Japanese spa destinations ; Chapter 22. Tourists' mobile information seeking behavior: an investigation on China's youth ; Chapter 23. An empirical analysis of perceived importance attached to destination attributes of Chinese tourists' visiting in India ; Chapter 24. Film tourism and desire to travel: a cross national study of India and China ; Chapter 25. The importance of the destination choices of tourists: the case of Kazakh tourists visiting Turkey ; Chapter 26. Empirical analysis of tourism factors affecting tourists' satisfaction: evidence from Paro, Bhutan ; Chapter 27. Tourists income and its implications on spending pattern: an empirical analysis for tourism market infrastructure of Sikkim -- Section 4. Destination development. Chapter 28. Shaping and re-shaping tourism areas: a network approach ; Chapter 29. Creativity as a tool of tourism development ; Chapter 30. Investigations into slum tourism: exploring a case study ; Chapter 31. Sociocultural impacts of sport event tourism in Mexico: research needs and opportunities ; Chapter 32. Mechanisms for the formation of tourism organization models in Greece through a comparative analysis of ten Greek destinations' development ; Chapter 33. Tourism for development in the Republic of Moldova: empowering individuals and extending the reach of globalization -- Volume II. Chapter 34. Innovation in tourism service development in Budapest: the creative synergy of literature and gastronomy ; Chapter 35. The life cycles of destination life cycle models: a critical comparison and synthesis in the context of destinations in Asia ; Chapter 36. Tourism development and rural tourism in Taiwan: a literature review ; Chapter 37. Tourism in East Timor: post-conflict perspectives ; Chapter 38. Implication of SASEC tourism initiatives on North Eastern States of India: a descriptive analysis SASEC tourism ; Chapter 39. Relationship among influencing factors of tourism infrastructure: an empirical assessment at Kamarpukur, India ; Chapter 40. Strategic approach to tourism development in Namibia -- Section 5. Destination management. Chapter 41. Holistic technical solutions to enhance accessible tourism in the UNESCO world heritage sites ; Chapter 42. Creative tourist experience: role of destination management organizations ; Chapter 43. Financial crisis and tourism activity: evidence from the UK ; Chapter 44. Personalized real-time virtual tours in places with cultural interest ; Chapter 45. The management of archeological sites as tourism resources: the role of information sources ; Chapter 46. Mountain tourism in Romania: case study Mountain Resort Predeal ; Chapter 47. Creative tourism in successful destination management as a solution of systemic crisis in Slovak tourism -- Section 6. Environmental and community impact. Chapter 48. Practices and attitudes to environmental management in the hotel industry ; Chapter 49. Conservation and development of pre-historic geosites and tourism: a synergistic approach ; Chapter 50. Environmental protection and tourism: tourism in the protected area in Mongolia ; Chapter 51. Impact assessment of a national park under the auspices of UNESCO ; Chapter 52. UNESCO world heritage designation: an opportunity or a threat to hoi an ancient town (Vietnam)? ; Chapter 53. Coastal management using UAS and high-resolution satellite images for touristic areas ; Chapter 54. Local community attitude and support towards tourism development at Saint Martin Island, Bangladesh: local community attitude and support ; Chapter 55. The perception of the effect of tourism on the local community before the Ibiza smart island project ; Chapter 56. Prioritization of eco-tourism forms at Sikkim, India ; Chapter 57. An evaluation of the attitudes and perception of the local communities in Mysore towards the impacts of tourism development -- Section 7. Marketing and promotions. Chapter 58. Experience marketing and tourism: an application of service-dominant logic to Addiopizzo travel ; Chapter 59. Augmented reality apps for tourism destination promotion ; Chapter 60. Steps toward a city marketing mix and its perception measurement ; Chapter 61. Analysing promotion and visitor expectations of beach tourism in Odisha with special reference to Puri Beach ; Chapter 62. Elitist tag or tool for development: an empirical analysis for tourism marketing strategy in sikkim ; Chapter 63. Tourism marketing platform on mobile internet: a case study of WeChat ; Chapter 64. Investigation of an extended typology for marketing destinations with YouTube ; Chapter 65. Virtual community based destination marketing with youtube: investigation of a typology ; Chapter 66. E-marketing practices from Jordanian tourism agencies perspectives: a qualitative evidence ; Chapter 67. Exploring the food tourism effectiveness of official websites of BRICS nations ; Chapter 68. Ways to promoting rural, cultural and gastronomical tourism in Mărginimea Sibiului. |
| 摘要、提要註: |
"This book focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies"-- |
| 電子資源: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-2469-5 |