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Professional services marketinghow t...

Doerr, John E.

Professional services marketinghow the best firms build premier brands, thriving lead generation engines, and cultures of business development success

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success/ Mike Schultz, John E. Doerr.
作者:	Schultz, Mike
其他作者:	Doerr, John E.
出版者:	Hoboken, N.J. : John Wiley & Sons, 2009.
面頁冊數:	xx, 332 p. : ill.; 24 cm.
標題:	Service industries - Marketing.
標題:	Branding (Marketing)
標題:	Marketing.
標題:	Dienstleistung.
標題:	Markenbekanntheit.
ISBN:	9780470438992 (hbk.)
ISBN:	0470438991 (hbk.)
書目註:	Includes bibliographical references and index.
內容註:	What marketing can do for a firm -- Marketing planning -- Keys to building a terrible marketing strategy -- The seven levers of lead generation and marketing planning -- How to think about fees and pricing -- Don't worry about your competition (let them worry about you) -- The "get it done" culture -- Brand : what it is, why bother -- Three elements of well-crafted brand messaging -- Uncovering your key brand attributes -- Your firm, your brand -- RAMP up your brand -- On being unique and other bad marketing advice -- Building brand and marketing messages -- On becoming a thought leader -- Marketing communications and lead generation tactics -- Introduction to lead generation -- Value and offers in lead generation -- The case for sustained lead generation and relationship nurturing -- Targeting -- RAIN selling -- Networking, relationships, trust, and value -- Selling with hustle, passion, and intensity.
電子資源:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017756370&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Professional services marketinghow the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Schultz, Mike1974-

Professional services marketinghow the best firms build premier brands, thriving lead generation engines, and cultures of business development successMike Schultz, John E. Doerr. - Hoboken, N.J.John Wiley & Sons2009. - xx, 332 p.ill.24 cm.

Includes bibliographical references and index.

What marketing can do for a firm -- Marketing planning -- Keys to building a terrible marketing strategy -- The seven levers of lead generation and marketing planning -- How to think about fees and pricing -- Don't worry about your competition (let them worry about you) -- The "get it done" culture -- Brand : what it is, why bother -- Three elements of well-crafted brand messaging -- Uncovering your key brand attributes -- Your firm, your brand -- RAMP up your brand -- On being unique and other bad marketing advice -- Building brand and marketing messages -- On becoming a thought leader -- Marketing communications and lead generation tactics -- Introduction to lead generation -- Value and offers in lead generation -- The case for sustained lead generation and relationship nurturing -- Targeting -- RAIN selling -- Networking, relationships, trust, and value -- Selling with hustle, passion, and intensity.

ISBN: 9780470438992 (hbk.)NTD 908Subjects--Topical Terms:

337243
Service industries
--Marketing.

Dewey Class. No.: 658.8

Professional services marketinghow the best firms build premier brands, thriving lead generation engines, and cultures of business development success
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650 # 0 $a Branding (Marketing) $3 339624
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856 4 1 $3 Table of contents $u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017756370&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA