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Brand champions[electronic resource]...

Buckingham, Ian P., (1967-)

Brand champions[electronic resource] :how superheroes bring brands to life /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/27
書名/作者:	Brand champions : how superheroes bring brands to life // Ian P Buckingham.
作者:	Buckingham, Ian P.,
出版者:	Houndmills, Basingstoke, Hampshire ; : Palgrave Macmillan,, 2011.
面頁冊數:	1 online resource (xii, 209 p.) : : ill.
標題:	Brand name products.
標題:	Branding (Marketing)
標題:	Brand name products
標題:	BUSINESS & ECONOMICS - Marketing
標題:	BUSINESS & ECONOMICS - Marketing
標題:	BUSINESS & ECONOMICS - Advertising & Promotion.
ISBN:	9780230304659 (electronic bk.)
ISBN:	0230304656 (electronic bk.)
書目註:	Includes bibliographical references and index.
內容註:	Pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged.
摘要、提要註:	"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"--
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230304659

Brand champions[electronic resource] :how superheroes bring brands to life /
Buckingham, Ian P.,1967-

Brand championshow superheroes bring brands to life /[electronic resource] :Ian P Buckingham. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2011. - 1 online resource (xii, 209 p.) :ill.

Includes bibliographical references and index.

Pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged.

"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"--

ISBN: 9780230304659 (electronic bk.)

Standard No.: 9786613028471

Source: 302847MILSubjects--Topical Terms:

339052
Brand name products.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD69.B7 / B8315 2011eb

Dewey Class. No.: 658.8/27

Brand champions[electronic resource] :how superheroes bring brands to life /
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245 1 0 $a Brand champions $h [electronic resource] : $b how superheroes bring brands to life / $c Ian P Buckingham.
260 $a Houndmills, Basingstoke, Hampshire ; $a New York : $b Palgrave Macmillan, $c 2011.
300 $a 1 online resource (xii, 209 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged.
520 $a "A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"-- $c Provided by publisher.
588 $a Description based on print version record.
650 0 $a Brand name products. $3 339052
650 0 $a Branding (Marketing) $3 339624
650 0 $a Brand name products $3 226387
650 7 $a BUSINESS & ECONOMICS $x Marketing $x General. $2 bisacsh $3 443519
650 7 $a BUSINESS & ECONOMICS $x Marketing $x Direct. $2 bisacsh $3 524093
650 7 $a BUSINESS & ECONOMICS $x Advertising & Promotion. $2 bisacsh $3 445186
655 4 $a Electronic books. $2 local $3 336502
776 0 8 $i Print version: $a Buckingham, Ian P., 1967- $t Brand champions. $d Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011 $z 9780230220324 $w (DLC) 2011003116 $w (OCoLC)700042337
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