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The community manager's playbook[ele...

Perkins, Lauren.

The community manager's playbook[electronic resource] :how to build brand awareness and customer engagement /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.812
書名/作者:	The community manager's playbook : how to build brand awareness and customer engagement // by Lauren Perkins.
作者:	Perkins, Lauren.
出版者:	Berkeley, CA : : Apress :, 2015.
面頁冊數:	xii, 316 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Customer relations - Management.
標題:	Branding (Marketing)
標題:	Economics/Management Science.
標題:	Business/Management Science, general.
ISBN:	9781430249962 (electronic bk.)
ISBN:	9781430249955 (paper)
電子資源:	http://dx.doi.org/10.1007/978-1-4302-4996-2

The community manager's playbook[electronic resource] :how to build brand awareness and customer engagement /
Perkins, Lauren.

The community manager's playbookhow to build brand awareness and customer engagement /[electronic resource] :by Lauren Perkins. - Berkeley, CA :Apress :2015. - xii, 316 p. :ill., digital ;24 cm.

ISBN: 9781430249962 (electronic bk.)

Standard No.: 10.1007/978-1-4302-4996-2doiSubjects--Topical Terms:

338310
Customer relations
--Management.

LC Class. No.: HF5415.5

Dewey Class. No.: 658.812

The community manager's playbook[electronic resource] :how to build brand awareness and customer engagement /
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