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Brand media strategy :integrated com...

Young, Antony, (1964-)

Brand media strategy :integrated communications planning in the digital era /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/27
書名/作者:	Brand media strategy : : integrated communications planning in the digital era // Antony Young.
作者:	Young, Antony,
出版者:	New York : : Palgrave Macmillan,, 2010.
面頁冊數:	xii, 239 p. : : ill. ;; 25 cm.
標題:	Branding (Marketing)
標題:	Internet marketing.
標題:	Social media.
ISBN:	9780230104747 (hbk.) :
ISBN:	0230104746 (hbk.)
書目註:	Includes bibliographical references and index.
摘要、提要註:	"From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what's working, what's not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today's most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores: * the future of advertising in traditional media and how to judge the investment's value in today's results-driven marketing world * how to get the maximum impact out of digital media, including online searches, social media, and mobile phones * the importance of employing non-traditional media vehicles, such as marketing PR, branded entertainment, and product placement. This is a must read for every marketer to help increase their brand's exposure while staying on budget"--Provided by publisher.

Brand media strategy :integrated communications planning in the digital era /
Young, Antony,1964-

Brand media strategy :integrated communications planning in the digital era /Antony Young. - 1st ed. - New York :Palgrave Macmillan,2010. - xii, 239 p. :ill. ;25 cm.

Includes bibliographical references and index.

"From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what's working, what's not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today's most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores: * the future of advertising in traditional media and how to judge the investment's value in today's results-driven marketing world * how to get the maximum impact out of digital media, including online searches, social media, and mobile phones * the importance of employing non-traditional media vehicles, such as marketing PR, branded entertainment, and product placement. This is a must read for every marketer to help increase their brand's exposure while staying on budget"--Provided by publisher.

ISBN: 9780230104747 (hbk.) :NTD 966

LCCN: 2010025259Subjects--Topical Terms:

339624
Branding (Marketing)

LC Class. No.: HF5415.1255 / .Y68 2010

Dewey Class. No.: 658.8/27

Brand media strategy :integrated communications planning in the digital era /
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650 0 $a Internet marketing. $3 184218
650 0 $a Social media. $3 350802