大葉大學圖書館 |

登入

回首頁

Branded! :how retailers engage consu...

Brennan, Bernie.

Branded! :how retailers engage consumers with social media and mobility /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/72
書名/作者:	Branded! : : how retailers engage consumers with social media and mobility // Bernie Brennan, Lori Schafer.
作者:	Brennan, Bernie.
其他作者:	Schafer, Lori.
出版者:	Hoboken, N.J. : : Wiley,, c2010.
面頁冊數:	xx, 264 p. : : ill. ;; 24 cm.
標題:	Telemarketing.
標題:	Internet marketing.
標題:	Social media - Economic aspects.
標題:	Branding (Marketing)
標題:	Online social networks.
ISBN:	9780470768679 (hbk.) :
ISBN:	0470768673 (hbk.)
ISBN:	9780470931738 (ebk.)
ISBN:	0470931736 (ebk.)
ISBN:	9780470931752 (ebk.)
ISBN:	0470931752 (ebk.)
ISBN:	9780470931769 (ebk.)
ISBN:	0470931760 (ebk.)
書目註:	Includes bibliographical references and index.
摘要、提要註:	"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers. Provides specific examples of social media and mobility business applications Explains why companies need to act now. Describes the analytical tools necessary to make informed decisions on the data. Demonstrates how to use social media to leverage brand equity across the entire business Presents a process for building a comprehensive strategy and action plan. Explaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan."--

Branded! :how retailers engage consumers with social media and mobility /
Brennan, Bernie.

Branded! :how retailers engage consumers with social media and mobility /Bernie Brennan, Lori Schafer. - Hoboken, N.J. :Wiley,c2010. - xx, 264 p. :ill. ;24 cm. - Wiley and SAS business series.

Includes bibliographical references and index.

"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers. Provides specific examples of social media and mobility business applications Explains why companies need to act now. Describes the analytical tools necessary to make informed decisions on the data. Demonstrates how to use social media to leverage brand equity across the entire business Presents a process for building a comprehensive strategy and action plan. Explaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan."--

ISBN: 9780470768679 (hbk.) :NTD 913

LCCN: 2010029406Subjects--Topical Terms:

337319
Telemarketing.

LC Class. No.: HF5415.1265 / .B744 2010

Dewey Class. No.: 658.8/72

Branded! :how retailers engage consumers with social media and mobility /
LDR:01826cam a2200277 a 4500 001 356565
005 20110521120452.0
008 120427s2010 njua b 001 0 eng
010 $a 2010029406
020 $a 9780470768679 (hbk.) : $c NTD 913
020 $a 0470768673 (hbk.)
020 $a 9780470931738 (ebk.)
020 $a 0470931736 (ebk.)
020 $a 9780470931752 (ebk.)
020 $a 0470931752 (ebk.)
020 $a 9780470931769 (ebk.)
020 $a 0470931760 (ebk.)
040 $a DLC $c DLC $d DLC $d DYU
041 0 $a eng
050 0 0 $a HF5415.1265 $b .B744 2010
082 0 0 $a 658.8/72 $2 22
100 1 $a Brennan, Bernie. $3 452673
245 1 0 $a Branded! : $b how retailers engage consumers with social media and mobility / $c Bernie Brennan, Lori Schafer.
260 $a Hoboken, N.J. : $b Wiley, $c c2010.
300 $a xx, 264 p. : $b ill. ; $c 24 cm.
490 0 $a Wiley and SAS business series
504 $a Includes bibliographical references and index.
520 $a "How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers. Provides specific examples of social media and mobility business applications Explains why companies need to act now. Describes the analytical tools necessary to make informed decisions on the data. Demonstrates how to use social media to leverage brand equity across the entire business Presents a process for building a comprehensive strategy and action plan. Explaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan."-- $c Provided by publisher.
650 0 $a Telemarketing. $2 swd $3 337319
650 0 $a Internet marketing. $3 184218
650 0 $a Social media $x Economic aspects. $3 337141
650 0 $a Branding (Marketing) $3 339624
650 0 $a Online social networks. $3 337142
700 1 $a Schafer, Lori. $3 452674