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Retail branding and store loyalty[el...

Berg, Bettina.

Retail branding and store loyalty[electronic resource] :analysis in the context of reciprocity, store accessibility, and retail format /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail format // by Bettina Berg.
作者:	Berg, Bettina.
出版者:	Wiesbaden : : Springer Fachmedien Wiesbaden :, 2014.
面頁冊數:	xix, 180 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Branding (Marketing)
標題:	Consumer behavior.
標題:	Economics/Management Science.
標題:	Marketing.
ISBN:	9783658015961 (electronic bk.)
ISBN:	9783658015954 (paper)
電子資源:	http://dx.doi.org/10.1007/978-3-658-01596-1

Retail branding and store loyalty[electronic resource] :analysis in the context of reciprocity, store accessibility, and retail format /
Berg, Bettina.

Retail branding and store loyaltyanalysis in the context of reciprocity, store accessibility, and retail format /[electronic resource] :by Bettina Berg. - Wiesbaden :Springer Fachmedien Wiesbaden :2014. - xix, 180 p. :ill., digital ;24 cm. - Handel und internationales marketing / Retailing and international marketing. - Handel und internationales marketing / Retailing and international marketing..

ISBN: 9783658015961 (electronic bk.)Subjects--Topical Terms:

339624
Branding (Marketing)

Dewey Class. No.: 658.8

Retail branding and store loyalty[electronic resource] :analysis in the context of reciprocity, store accessibility, and retail format /
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