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Global brand strategy :world-wise ma...

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Steenkamp, Jan-Benedict E. M.

Global brand strategy :world-wise marketing in the age of branding /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/27
書名/作者:	Global brand strategy : : world-wise marketing in the age of branding // Jan-Benedict Steenkamp.
作者:	Steenkamp, Jan-Benedict E. M.
出版者:	London : : Palgrave Macmillan,, c2017.
面頁冊數:	xxiv, 319 p. : : ill. ;; 22 cm.
標題:	Brand name products - Planning.
標題:	Branding (Marketing)
標題:	Brand name products - Management.
標題:	Export marketing.
ISBN:	9781349949939 (hbk.) :
書目註:	Includes bibliographical references and index.

Global brand strategy :world-wise marketing in the age of branding /
Steenkamp, Jan-Benedict E. M.

Global brand strategy :world-wise marketing in the age of branding /Jan-Benedict Steenkamp. - London :Palgrave Macmillan,c2017. - xxiv, 319 p. :ill. ;22 cm.

Includes bibliographical references and index.

ISBN: 9781349949939 (hbk.) :NTD 1,008

LCCN: 2016955973Subjects--Topical Terms:

680976
Brand name products
--Planning.

LC Class. No.: HD69.B7 / S74 2017

Dewey Class. No.: 658.8/27

Global brand strategy :world-wise marketing in the age of branding /
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