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Wise family business[electronic resource] :family identity steering brand success /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.045
書名/作者:	Wise family business : family identity steering brand success // by Joachim Schwass, Anne-Catrin Glemser.
作者:	Schwass, Joachim.
其他作者:	Glemser, Anne-Catrin.
出版者:	London : : Palgrave Macmillan UK :, 2016.
面頁冊數:	xvi, 284 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Family-owned business enterprises - Management.
標題:	Brand name products - Management.
標題:	Branding (Marketing)
標題:	Business and Management.
標題:	Family Business.
標題:	Small Business.
標題:	Business Strategy/Leadership.
標題:	Corporate Social Responsibility.
ISBN:	9781137586001
ISBN:	9781137585998
內容註:	Foreword by Professor Dominique Turpin -- Chapter 1: Family Business Identity -- Chapter 2: The Nature of Family Business -- Chapter 3: Best Practices and Examples from Family Businesses -- Chapter 4: Overall Lessons and Analysis of the Company Cases -- Chapter 5: The Expert View: Proactive Communications- Building, Projecting and Preserving Reputation for Business Families and Family Businesses -- Chapter 6: Toolbox- A Process for Moving from Family Identity to Family Business Brand -- Chapter 7: Conclusion.
摘要、提要註:	Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name. This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner's vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations.
電子資源:	http://dx.doi.org/10.1057/978-1-137-58600-1

Wise family business[electronic resource] :family identity steering brand success /
Schwass, Joachim.

Wise family businessfamily identity steering brand success /[electronic resource] :by Joachim Schwass, Anne-Catrin Glemser. - London :Palgrave Macmillan UK :2016. - xvi, 284 p. :ill., digital ;24 cm.

Foreword by Professor Dominique Turpin -- Chapter 1: Family Business Identity -- Chapter 2: The Nature of Family Business -- Chapter 3: Best Practices and Examples from Family Businesses -- Chapter 4: Overall Lessons and Analysis of the Company Cases -- Chapter 5: The Expert View: Proactive Communications- Building, Projecting and Preserving Reputation for Business Families and Family Businesses -- Chapter 6: Toolbox- A Process for Moving from Family Identity to Family Business Brand -- Chapter 7: Conclusion.

Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name. This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner's vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations.

ISBN: 9781137586001

Standard No.: 10.1057/978-1-137-58600-1doiSubjects--Topical Terms:

339615
Family-owned business enterprises
--Management.

LC Class. No.: HD62.25 / .S39 2016

Dewey Class. No.: 658.045

Wise family business[electronic resource] :family identity steering brand success /
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