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Digital darwinism[electronic resource] :branding and business models in jeopardy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.827
書名/作者:	Digital darwinism : branding and business models in jeopardy // by Ralf T. Kreutzer, Karl-Heinz Land.
作者:	Kreutzer, Ralf T.
其他作者:	Land, Karl-Heinz.
出版者:	Berlin, Heidelberg : : Springer Berlin Heidelberg :, 2015.
面頁冊數:	xiv, 257 p. : : ill. (some col.), digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Marketing.
標題:	Business Strategy/Leadership.
標題:	Popular Science, general.
標題:	Branding (Marketing)
標題:	Management.
標題:	Economics/Management Science.
ISBN:	9783642544019 (electronic bk.)
ISBN:	9783642544002 (paper)
內容註:	Why the Digital Revolution Is Challenging You and Why You Have to Act Now -- Digital Darwinism and the Social Revolution - Which Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer -- Big Data and Technology - Drivers of the Information Revolution on the Part of the Company and Accelerators of the Era of Cooperation -- How the Social Revolution Is to Be Managed -- How Marketing Becomes the ROI Driver Within a Company -- Confidence - The New Currency in Marketing and Management -- Social CRM - The New Rules of the Game in Leading Customers -- Why Marketing Is Becoming a Service -- The Necessity of Change Management - Or Why Our Traditional Communication and Organizational Structures Are Becoming Obsolete.
摘要、提要註:	Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
電子資源:	http://dx.doi.org/10.1007/978-3-642-54401-9

Digital darwinism[electronic resource] :branding and business models in jeopardy /
Kreutzer, Ralf T.

Digital darwinismbranding and business models in jeopardy /[electronic resource] :by Ralf T. Kreutzer, Karl-Heinz Land. - Berlin, Heidelberg :Springer Berlin Heidelberg :2015. - xiv, 257 p. :ill. (some col.), digital ;24 cm.

Why the Digital Revolution Is Challenging You and Why You Have to Act Now -- Digital Darwinism and the Social Revolution - Which Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer -- Big Data and Technology - Drivers of the Information Revolution on the Part of the Company and Accelerators of the Era of Cooperation -- How the Social Revolution Is to Be Managed -- How Marketing Becomes the ROI Driver Within a Company -- Confidence - The New Currency in Marketing and Management -- Social CRM - The New Rules of the Game in Leading Customers -- Why Marketing Is Becoming a Service -- The Necessity of Change Management - Or Why Our Traditional Communication and Organizational Structures Are Becoming Obsolete.

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.

ISBN: 9783642544019 (electronic bk.)

Standard No.: 10.1007/978-3-642-54401-9doiSubjects--Topical Terms:

173043
Marketing.

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.827

Digital darwinism[electronic resource] :branding and business models in jeopardy /
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