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User-generated content and its impac...

Dennhardt, Severin.

User-generated content and its impact on branding[electronic resource] :how users and communities create and manage brands in social media /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.872
書名/作者:	User-generated content and its impact on branding : how users and communities create and manage brands in social media // by Severin Dennhardt.
作者:	Dennhardt, Severin.
出版者:	Wiesbaden : : Springer Fachmedien Wiesbaden :, 2014.
面頁冊數:	xiii, 129 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Internet marketing.
標題:	Branding (Marketing)
標題:	User-generated content.
標題:	Economics/Management Science.
標題:	Marketing.
ISBN:	9783658023508 (electronic bk.)
ISBN:	9783658023492 (paper)
電子資源:	http://dx.doi.org/10.1007/978-3-658-02350-8

User-generated content and its impact on branding[electronic resource] :how users and communities create and manage brands in social media /
Dennhardt, Severin.

User-generated content and its impact on brandinghow users and communities create and manage brands in social media /[electronic resource] :by Severin Dennhardt. - Wiesbaden :Springer Fachmedien Wiesbaden :2014. - xiii, 129 p. :ill., digital ;24 cm.

ISBN: 9783658023508 (electronic bk.)Subjects--Topical Terms:

184218
Internet marketing.

Dewey Class. No.: 658.872

User-generated content and its impact on branding[electronic resource] :how users and communities create and manage brands in social media /
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