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Commercial nationalism[electronic re...

Andrejevic, Mark.

Commercial nationalism[electronic resource] :selling the nation and nationalizing the sell /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	320.54
書名/作者:	Commercial nationalism : selling the nation and nationalizing the sell // edited by Zala Volcic, Mark Andrejevic.
其他作者:	Volcic, Zala.
出版者:	London : : Palgrave Macmillan UK :, 2016.
面頁冊數:	x, 202 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Nationalism.
標題:	National characteristics.
標題:	Communication in politics.
標題:	Branding (Marketing)
標題:	Law.
標題:	Media Law.
標題:	Political Science.
標題:	Media Studies.
標題:	Social Sciences, general.
ISBN:	9781137500991
ISBN:	9781349556519
摘要、提要註:	This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.
電子資源:	http://dx.doi.org/10.1057/9781137500991

Commercial nationalism[electronic resource] :selling the nation and nationalizing the sell /
Commercial nationalismselling the nation and nationalizing the sell /[electronic resource] :edited by Zala Volcic, Mark Andrejevic. - London :Palgrave Macmillan UK :2016. - x, 202 p. :ill., digital ;24 cm. - Palgrave studies in communication for social change. - Palgrave studies in communication for social change..

This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.

ISBN: 9781137500991

Standard No.: 10.1057/9781137500991doiSubjects--Topical Terms:

371885
Nationalism.

LC Class. No.: JC311 / .C629 2016

Dewey Class. No.: 320.54

Commercial nationalism[electronic resource] :selling the nation and nationalizing the sell /
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490 1 $a Palgrave studies in communication for social change
520 $a This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.
650 0 $a Nationalism. $3 371885
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700 1 $a Andrejevic, Mark. $3 656380
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830 0 $a Palgrave studies in communication for social change. $3 655263
856 4 0 $u http://dx.doi.org/10.1057/9781137500991
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