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Managing TV brands with social media...

Berz, Jennifer.

Managing TV brands with social media[electronic resource] :an empirical analysis of television series brands /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	302.23
書名/作者:	Managing TV brands with social media : an empirical analysis of television series brands // by Jennifer Berz.
作者:	Berz, Jennifer.
出版者:	Wiesbaden : : Springer Fachmedien Wiesbaden :, 2016.
面頁冊數:	xxi, 303 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Social media - Economic aspects.
標題:	Branding (Marketing)
標題:	Television broadcasting - Internet marketing.
標題:	Public relations.
標題:	Social Sciences.
標題:	Media Research.
標題:	Media Management.
標題:	Corporate Communication/Public Relations.
ISBN:	9783658142940
ISBN:	9783658142933
內容註:	Media branding in general and television branding in particular as reference points of the study -- Relevant concepts in brand related communication -- Social media research and gratifications obtained from using social media -- Model development: conceptualisation and derivation of hypotheses -- Empirical model evaluation and hypothesis testing.
電子資源:	http://dx.doi.org/10.1007/978-3-658-14294-0

Managing TV brands with social media[electronic resource] :an empirical analysis of television series brands /
Berz, Jennifer.

Managing TV brands with social mediaan empirical analysis of television series brands /[electronic resource] :by Jennifer Berz. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xxi, 303 p. :ill., digital ;24 cm.

Media branding in general and television branding in particular as reference points of the study -- Relevant concepts in brand related communication -- Social media research and gratifications obtained from using social media -- Model development: conceptualisation and derivation of hypotheses -- Empirical model evaluation and hypothesis testing.

ISBN: 9783658142940

Standard No.: 10.1007/978-3-658-14294-0doiSubjects--Topical Terms:

337141
Social media
--Economic aspects.

LC Class. No.: HF5415.1255

Dewey Class. No.: 302.23

Managing TV brands with social media[electronic resource] :an empirical analysis of television series brands /
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