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Brand management[electronic resource...

~

Bjerre, Mogens, (1959-)

Brand management[electronic resource] :research, theory and practice /

纪录类型:	书目-语言数据,印刷品 : Monograph/item
[NT 15000414] null:	658.827
[NT 47271] Title/Author:	Brand management : research, theory and practice // Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
作者:	Heding, Tilde.
[NT 51406] other author:	Knudtzen, Charlotte F.
出版者:	Abingdon, Oxon ; : Routledge,, 2008.
面页册数:	xviii, 267 p. : : ill. ;; 24 cm.
标题:	Brand name products - Management.
标题:	Branding (Marketing)
ISBN:	9780203996171 (e-book : PDF)
ISBN:	9780415443265 (hbk.)
[NT 15000227] null:	Includes bibliographical references and index.
电子资源:	Click here to view

Brand management[electronic resource] :research, theory and practice /
Heding, Tilde.

Brand managementresearch, theory and practice /[electronic resource] :Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. - Abingdon, Oxon ;Routledge,2008. - xviii, 267 p. :ill. ;24 cm.

Includes bibliographical references and index.

Mode of access: World Wide Web.

ISBN: 9780203996171 (e-book : PDF)Subjects--Topical Terms:

339641
Brand name products
--Management.

LC Class. No.: HD69.B7 / H43 2008

Dewey Class. No.: 658.827

Brand management[electronic resource] :research, theory and practice /
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020 $a 9780203996171 (e-book : PDF)
020 $a 9780415443265 (hbk.)
035 $a 00000070
040 $a FlBoTFG $c FlBoTFG
050 0 0 $a HD69.B7 $b H43 2008
082 0 0 $a 658.827 $2 22
100 1 $a Heding, Tilde. $3 440717
245 1 0 $a Brand management $h [electronic resource] : $b research, theory and practice / $c Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
260 $a Abingdon, Oxon ; $a New York : $b Routledge, $c 2008.
300 $a xviii, 267 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
538 $a Mode of access: World Wide Web.
650 0 $a Brand name products $x Management. $3 339641
650 0 $a Branding (Marketing) $3 339624
700 1 $a Knudtzen, Charlotte F. $3 440718
700 1 $a Bjerre, Mogens, $d 1959- $3 440719
776 1 $z 9780415443265
856 4 0 $u http://taebc.etailer.dpsl.net/home/html/moreinfo.asp?isbn=0203996178 $z Click here to view

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