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Marketing communications in tourism ...

McCabe, Scott

Marketing communications in tourism and hospitalityconcepts, strategies and cases

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	Marketing communications in tourism and hospitality : concepts, strategies and cases/ Scott McCabe.
作者:	McCabe, Scott
出版者:	Amsterdam : Elsevier, Butterworth-Heinemann, 2009
面頁冊數:	xx, 300 p. : ill.; 25 cm.
標題:	Tourismusindustrie.
標題:	Gastgewerbe.
標題:	Marketing.
標題:	Kommunikationspolitik.
標題:	Werbung.
標題:	Marktkommunikation.
標題:	Öffentlichkeitsarbeit : Unternehmen.
ISBN:	9780750682770
ISBN:	0750682779
摘要、提要註:	"Marketing Communications for Tourism and Hospitality" provides: a systematic and cohesive text on marketing communications in the hospitality and tourism field which could form the basis of a complete module on communications strategies; an overview of the underlying theories of communication to allow students and managers to develop their skills in communications to contribute to the effective marketing of the organisation; and detailed and extensive international case studies of strategies to support the teaching and learning function of the text and provide illustrative and worked through examples.It is packed with detailed and extensive international case studies of strategies which illustrate the theories and clearly show examples of good and bad practice, such as lastminute. com, Starwood and Easyjet.
電子資源:	download (pdf)

Marketing communications in tourism and hospitalityconcepts, strategies and cases
McCabe, Scott

Marketing communications in tourism and hospitalityconcepts, strategies and casesScott McCabe. - AmsterdamElsevier, Butterworth-Heinemann2009 - xx, 300 p.ill.25 cm. - Hospitality, leisure and tourism.

"Marketing Communications for Tourism and Hospitality" provides: a systematic and cohesive text on marketing communications in the hospitality and tourism field which could form the basis of a complete module on communications strategies; an overview of the underlying theories of communication to allow students and managers to develop their skills in communications to contribute to the effective marketing of the organisation; and detailed and extensive international case studies of strategies to support the teaching and learning function of the text and provide illustrative and worked through examples.It is packed with detailed and extensive international case studies of strategies which illustrate the theories and clearly show examples of good and bad practice, such as lastminute. com, Starwood and Easyjet.

ISBN: 9780750682770NTD 1,656Subjects--Topical Terms:

337340
Tourismusindustrie.

Dewey Class. No.: 658.8

Marketing communications in tourism and hospitalityconcepts, strategies and cases
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520 # $a "Marketing Communications for Tourism and Hospitality" provides: a systematic and cohesive text on marketing communications in the hospitality and tourism field which could form the basis of a complete module on communications strategies; an overview of the underlying theories of communication to allow students and managers to develop their skills in communications to contribute to the effective marketing of the organisation; and detailed and extensive international case studies of strategies to support the teaching and learning function of the text and provide illustrative and worked through examples.It is packed with detailed and extensive international case studies of strategies which illustrate the theories and clearly show examples of good and bad practice, such as lastminute. com, Starwood and Easyjet.
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650 # 7 $a Werbung. $2 swd $3 350783
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650 # 7 $a Öffentlichkeitsarbeit : Unternehmen. $2 swd $3 350785
856 # # $u http://aleph.unisg.ch/hsgscan/hm00251242.pdf $z download (pdf) $3 Inhaltsverzeichnis