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Creative cost-benefits reinvention[electronic resource] :how to reverse commoditization hell in the age of customer capitalism /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.15/52
書名/作者:	Creative cost-benefits reinvention : how to reverse commoditization hell in the age of customer capitalism // Christian Dussart.
作者:	Dussart, Christian.
出版者:	New York : : Palgrave Macmillan,, 2010.
面頁冊數:	1 online resource (xvi, 172 p.) : : ill.
標題:	Marketing.
標題:	Product differentiation.
標題:	Value.
標題:	Consumer behavior.
標題:	Cost effectiveness.
ISBN:	9780230114630 (electronic bk.)
ISBN:	0230114636 (electronic bk.)
ISBN:	9780230105300 (hbk.)
ISBN:	0230105300 (hbk.)
書目註:	Includes bibliographical references and index.
內容註:	The tide of commoditization -- New markets, new behaviors: a global shift -- The value-for-money business perspective -- Re-reinventing business models -- A new integrated set of new business logics -- CVC approaches: the disruption spectrum.
摘要、提要註:	This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.
電子資源:	An electronic book accessible through the World Wide Web; click for information

Creative cost-benefits reinvention[electronic resource] :how to reverse commoditization hell in the age of customer capitalism /
Dussart, Christian.

Creative cost-benefits reinventionhow to reverse commoditization hell in the age of customer capitalism /[electronic resource] :Christian Dussart. - 1st ed. - New York :Palgrave Macmillan,2010. - 1 online resource (xvi, 172 p.) :ill.

Includes bibliographical references and index.

The tide of commoditization -- New markets, new behaviors: a global shift -- The value-for-money business perspective -- Re-reinventing business models -- A new integrated set of new business logics -- CVC approaches: the disruption spectrum.

This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.

ISBN: 9780230114630 (electronic bk.)

Standard No.: 9786612993312

Source: 505570Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

173043
Marketing.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415 / .D878 2010

Dewey Class. No.: 658.15/52

Creative cost-benefits reinvention[electronic resource] :how to reverse commoditization hell in the age of customer capitalism /
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