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The marketer's handbook[electronic r...

Young, Laurie, (1955-)

The marketer's handbook[electronic resource] :reassessing marketing techniques for modern business /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8
書名/作者:	The marketer's handbook : reassessing marketing techniques for modern business // Laurie Young.
作者:	Young, Laurie,
出版者:	Chichester, West Sussex : : John Wiley and Sons,, 2011.
面頁冊數:	1 online resource (xix, 494 p.) : : ill.
標題:	Marketing.
ISBN:	9781119206606 (electronic bk.)
ISBN:	111920660X (electronic bk.)
ISBN:	9781119973522 (electronic bk.)
ISBN:	111997352X (electronic bk.)
ISBN:	9781119978503 (electronic bk.)
ISBN:	1119978505 (electronic bk.)
ISBN:	9781119978510 (electronic bk.)
ISBN:	1119978513 (electronic bk.)
ISBN:	9781283405096
ISBN:	1283405091
書目註:	Includes bibliographical references (p. 469-477) and index.
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119206606

The marketer's handbook[electronic resource] :reassessing marketing techniques for modern business /
Young, Laurie,1955-

The marketer's handbookreassessing marketing techniques for modern business /[electronic resource] :Laurie Young. - 1st ed. - Chichester, West Sussex :John Wiley and Sons,2011. - 1 online resource (xix, 494 p.) :ill.

Includes bibliographical references (p. 469-477) and index.

ISBN: 9781119206606 (electronic bk.)Subjects--Topical Terms:

173043
Marketing.

LC Class. No.: HF5415 / .Y7917 2011eb

Dewey Class. No.: 658.8

The marketer's handbook[electronic resource] :reassessing marketing techniques for modern business /
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