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The impact of branded environments on user preferences in coffee shops and cafes.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	The impact of branded environments on user preferences in coffee shops and cafes.
作者:	Kibler, Sarah Paige.
面頁冊數:	165 p.
附註:	Source: Masters Abstracts International, Volume: 55-02.
Contained By:	Masters Abstracts International55-02(E).
標題:	Architecture.
標題:	Marketing.
標題:	Behavioral psychology.
ISBN:	9781339077499
摘要、提要註:	During the past 50 years, a decline of the third place has been observed across the United States (Oldenburg, 1999). Third places are those places, other than home or work, that serve as informal gathering places. People know fewer and fewer of their neighbors due to the fact that there are fewer designated meeting places in which to connect with them. Commercially and virtually staged experiences are also rising in popularity, providing ever fewer localized environments for people to gather (Crick, 2011). Research indicates spaces designed with the influence of the locale lead to positive emotional attachment for those who live within the community. When the "brand" of a third place is established, it can also be suggested that these places should reflect the communities in which they are placed (Rennick, 2003; Johnstone and Conroy, 2008).
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1600057

The impact of branded environments on user preferences in coffee shops and cafes.
Kibler, Sarah Paige.

The impact of branded environments on user preferences in coffee shops and cafes. - 165 p.

Source: Masters Abstracts International, Volume: 55-02.

Thesis (M.F.A.)--The Florida State University, 2015.

During the past 50 years, a decline of the third place has been observed across the United States (Oldenburg, 1999). Third places are those places, other than home or work, that serve as informal gathering places. People know fewer and fewer of their neighbors due to the fact that there are fewer designated meeting places in which to connect with them. Commercially and virtually staged experiences are also rising in popularity, providing ever fewer localized environments for people to gather (Crick, 2011). Research indicates spaces designed with the influence of the locale lead to positive emotional attachment for those who live within the community. When the "brand" of a third place is established, it can also be suggested that these places should reflect the communities in which they are placed (Rennick, 2003; Johnstone and Conroy, 2008).

ISBN: 9781339077499Subjects--Topical Terms:

189426
Architecture.

The impact of branded environments on user preferences in coffee shops and cafes.
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245 1 4 $a The impact of branded environments on user preferences in coffee shops and cafes.
300 $a 165 p.
500 $a Source: Masters Abstracts International, Volume: 55-02.
500 $a Adviser: Lisa Waxman.
502 $a Thesis (M.F.A.)--The Florida State University, 2015.
520 $a During the past 50 years, a decline of the third place has been observed across the United States (Oldenburg, 1999). Third places are those places, other than home or work, that serve as informal gathering places. People know fewer and fewer of their neighbors due to the fact that there are fewer designated meeting places in which to connect with them. Commercially and virtually staged experiences are also rising in popularity, providing ever fewer localized environments for people to gather (Crick, 2011). Research indicates spaces designed with the influence of the locale lead to positive emotional attachment for those who live within the community. When the "brand" of a third place is established, it can also be suggested that these places should reflect the communities in which they are placed (Rennick, 2003; Johnstone and Conroy, 2008).
520 $a The goal of this project was to determine the physical factors of the built environment that are preferred by millennial patrons. In addition, the attributes that contributed to the "brand" of the spaces were identified along with patron's perceptions of the various brands. Finally, the likelihood of patronage was assessed. .
520 $a The methodology included an online survey of millennials. The sample was selected from students enrolled at Florida State University. Respondents were asked questions regarding the physical factors of a space that contribute to a positive coffee shop experience, which physical factors of each space contributed to their perception of the brand, and their perception of four different branded cafe spaces. Results from the survey indicated that the perceived level of brand of a space (high or low) has an effect on the overall perception of the space (positive or negative) as well as the likelihood of patronage. Short responses indicated that spaces that are preferred by respondents include a variation of functional seating areas that also provide privacy for patrons. Minimizing distractions was also an important factor for respondents. Additional data allowed the researcher to determine specific physical factors that lead to a positive experience for users, as well as those that indicate to patrons the branding within a space. Common physical features that indicate the branding of a space include: wall finishes, wall decor, and furniture arrangements. Data gathered by the researcher was also used to create three different design solutions of cafes with varying levels of branding. The following research can be utilized by designers to help contribute to the sense of place felt by patrons, as well as to indicate a certain level of branding within retail spaces.
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710 2 $a The Florida State University. $b Interior Design. $3 629918
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