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Design Guideline for Cross-Cultural ...

Boonkasemsanti, Isariya.

Design Guideline for Cross-Cultural Branding A case for Thai Dessert Brand in Cincinnati.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	Design Guideline for Cross-Cultural Branding A case for Thai Dessert Brand in Cincinnati.
作者:	Boonkasemsanti, Isariya.
面頁冊數:	68 p.
附註:	Source: Masters Abstracts International, Volume: 55-02.
Contained By:	Masters Abstracts International55-02(E).
標題:	Design.
標題:	Marketing.
標題:	Asian studies.
標題:	Cultural anthropology.
ISBN:	9781339161709
摘要、提要註:	There are many brand identity guidelines currently being used in the field of graphic design, yet none of them has been specifically created for cross-cultural brands. The aim of the study was to create the methodologies for designing cross-cultural brand identity. The case of Thai Dessert Brand Identity in Cincinnati was conducted and the observations, problems, questions and findings throughout the design process were documented.
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1602295

Design Guideline for Cross-Cultural Branding A case for Thai Dessert Brand in Cincinnati.
Boonkasemsanti, Isariya.

Design Guideline for Cross-Cultural Branding A case for Thai Dessert Brand in Cincinnati. - 68 p.

Source: Masters Abstracts International, Volume: 55-02.

Thesis (M.Des.)--University of Cincinnati, 2015.

There are many brand identity guidelines currently being used in the field of graphic design, yet none of them has been specifically created for cross-cultural brands. The aim of the study was to create the methodologies for designing cross-cultural brand identity. The case of Thai Dessert Brand Identity in Cincinnati was conducted and the observations, problems, questions and findings throughout the design process were documented.

ISBN: 9781339161709Subjects--Topical Terms:

336685
Design.

Design Guideline for Cross-Cultural Branding A case for Thai Dessert Brand in Cincinnati.
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020 $a 9781339161709
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100 1 $a Boonkasemsanti, Isariya. $3 629946
245 1 0 $a Design Guideline for Cross-Cultural Branding A case for Thai Dessert Brand in Cincinnati.
300 $a 68 p.
500 $a Source: Masters Abstracts International, Volume: 55-02.
500 $a Adviser: Craig Vogel.
502 $a Thesis (M.Des.)--University of Cincinnati, 2015.
520 $a There are many brand identity guidelines currently being used in the field of graphic design, yet none of them has been specifically created for cross-cultural brands. The aim of the study was to create the methodologies for designing cross-cultural brand identity. The case of Thai Dessert Brand Identity in Cincinnati was conducted and the observations, problems, questions and findings throughout the design process were documented.
520 $a The methodologies for identifying the appropriate cultural element for the design phase included the primary research, which involved qualitative research method through an in-depth interview as well as quantitative research method through online surveys, and the secondary research in fundamental design principles and existing branding strategy models are studied to help create the framework. To facilitate the data analysis of the qualitative research, the main steps of thematic analysis were applied.
520 $a The primary result from the design project yields the Brand identity design for the brand 'Kati-Kala' with the essential brand assets that are well accepted by the target audience in Cincinnati. The Cross-cultural Branding Design Framework was built using analysis of the documented observations and problems during the design project.
520 $a Overall the research study provides useful insights for designers and business owners who seek to create visual identity for their brand in foreign countries, as well as emphasizing the importance of understanding the cultural aspects of the brand to create an identity blend that facilitate business success.
590 $a School code: 0045.
650 4 $a Design. $3 336685
650 4 $a Marketing. $3 173043
650 4 $a Asian studies. $3 629927
650 4 $a Cultural anthropology. $3 629869
690 $a 0389
690 $a 0338
690 $a 0342
690 $a 0326
710 2 $a University of Cincinnati. $b Design, Architecture, Art and Planning: Design. $3 629947
773 0 $t Masters Abstracts International $g 55-02(E).
790 $a 0045
791 $a M.Des.
792 $a 2015
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1602295

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