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A concise guide to market research[e...

Mooi, Erik.

A concise guide to market research[electronic resource] :the process, data, and methods using IBM SPSS statistics /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.83
書名/作者:	A concise guide to market research : the process, data, and methods using IBM SPSS statistics // by Marko Sarstedt, Erik Mooi.
作者:	Sarstedt, Marko.
其他作者:	Mooi, Erik.
出版者:	Berlin, Heidelberg : : Springer Berlin Heidelberg :, 2014.
面頁冊數:	xxii, 347 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Marketing.
標題:	Management/Business for Professionals.
標題:	Statistics for Business/Economics/Mathematical Finance/Insurance.
標題:	Marketing research.
標題:	Economics/Management Science.
ISBN:	9783642539657 (electronic bk.)
ISBN:	9783642539640 (paper)
電子資源:	http://dx.doi.org/10.1007/978-3-642-53965-7

A concise guide to market research[electronic resource] :the process, data, and methods using IBM SPSS statistics /
Sarstedt, Marko.

A concise guide to market researchthe process, data, and methods using IBM SPSS statistics /[electronic resource] :by Marko Sarstedt, Erik Mooi. - 2nd ed. - Berlin, Heidelberg :Springer Berlin Heidelberg :2014. - xxii, 347 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

ISBN: 9783642539657 (electronic bk.)Subjects--Topical Terms:

173043
Marketing.

Dewey Class. No.: 658.83

A concise guide to market research[electronic resource] :the process, data, and methods using IBM SPSS statistics /
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