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Marketing above the noise[electronic...

Popky, Linda J.,

Marketing above the noise[electronic resource] :achieve strategic advantage with marketing that matters /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8
書名/作者:	Marketing above the noise : achieve strategic advantage with marketing that matters // Linda J. Popky.
作者:	Popky, Linda J.,
出版者:	London : : Routledge,, 2016.
面頁冊數:	1 online resource (xviii, 204 p.)
附註:	First published 2015 by Bibliomotion, Inc.
標題:	Marketing.
ISBN:	9781315230221 (e-book : PDF)
ISBN:	9781629560373 (hardback)
內容註:	pt. I. The marketing landscape -- pt. II. Competing for attention -- pt. III. Striking the right chord -- pt. IV. Above the noise.
電子資源:	https://www.taylorfrancis.com/books/9781315230221

Marketing above the noise[electronic resource] :achieve strategic advantage with marketing that matters /
Popky, Linda J.,

Marketing above the noiseachieve strategic advantage with marketing that matters /[electronic resource] :Linda J. Popky. - London :Routledge,2016. - 1 online resource (xviii, 204 p.)

First published 2015 by Bibliomotion, Inc.

pt. I. The marketing landscape -- pt. II. Competing for attention -- pt. III. Striking the right chord -- pt. IV. Above the noise.

ISBN: 9781315230221 (e-book : PDF)Subjects--Topical Terms:

173043
Marketing.

LC Class. No.: HF5415 / .P67 2016

Dewey Class. No.: 658.8

Marketing above the noise[electronic resource] :achieve strategic advantage with marketing that matters /
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020 $a 9781629560373 (hardback)
035 $a (OCoLC)966385744
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050 0 0 $a HF5415 $b .P67 2016
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100 1 $a Popky, Linda J., $e author. $3 734746
245 1 0 $a Marketing above the noise $h [electronic resource] : $b achieve strategic advantage with marketing that matters / $c Linda J. Popky.
260 $a London : $b Routledge, $c 2016.
300 $a 1 online resource (xviii, 204 p.)
500 $a First published 2015 by Bibliomotion, Inc.
505 0 $a pt. I. The marketing landscape -- pt. II. Competing for attention -- pt. III. Striking the right chord -- pt. IV. Above the noise.
650 0 $a Marketing. $3 173043
856 4 0 $u https://www.taylorfrancis.com/books/9781315230221

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