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Seduction by contract[electronic res...

Bar-Gill, Oren.

Seduction by contract[electronic resource] :law, economics, and psychology in consumer markets /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	346.022
書名/作者:	Seduction by contract : law, economics, and psychology in consumer markets // Oren Bar-Gill.
作者:	Bar-Gill, Oren.
出版者:	Oxford : : Oxford University Press,, 2012.
面頁冊數:	1 online resource : : ill.
標題:	Consumer contracts.
標題:	Marketing.
標題:	Consumers - Attitudes.
ISBN:	9780191751660 (ebook)
ISBN:	9780199663361 (Print version)
書目註:	Includes bibliographical references and index.
摘要、提要註:	'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.
電子資源:	http://dx.doi.org/10.1093/acprof:oso/9780199663361.001.0001

Seduction by contract[electronic resource] :law, economics, and psychology in consumer markets /
Bar-Gill, Oren.

Seduction by contractlaw, economics, and psychology in consumer markets /[electronic resource] :Oren Bar-Gill. - Oxford :Oxford University Press,2012. - 1 online resource :ill.

Includes bibliographical references and index.

'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.

ISBN: 9780191751660 (ebook)Subjects--Topical Terms:

560636
Consumer contracts.

LC Class. No.: K1030

Dewey Class. No.: 346.022

Seduction by contract[electronic resource] :law, economics, and psychology in consumer markets /
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100 1 $a Bar-Gill, Oren. $3 560635
245 1 0 $a Seduction by contract $h [electronic resource] : $b law, economics, and psychology in consumer markets / $c Oren Bar-Gill.
260 $a Oxford : $b Oxford University Press, $c 2012.
300 $a 1 online resource : $b ill.
504 $a Includes bibliographical references and index.
520 8 $a 'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.
588 $a Description based on online resource; title from PDF title page (viewed on Aug. 24, 2012).
650 0 $a Consumer contracts. $3 560636
650 0 $a Marketing. $3 173043
650 0 $a Consumers $x Attitudes. $3 440337
856 4 0 $3 Oxford scholarship online $u http://dx.doi.org/10.1093/acprof:oso/9780199663361.001.0001

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