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Systems thinking and process dynamic...

IGI Global.

Systems thinking and process dynamics for marketing systems[electronic resource] :technologies and applications for decision management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/02
書名/作者:	Systems thinking and process dynamics for marketing systems : technologies and applications for decision management // by Rajagopal.
作者:	Rajagopal,
出版者:	Hershey, Pa. : : IGI Global,, 2012.
面頁冊數:	xvi, 327 p. : : ill. ;; 29 cm.
標題:	Marketing.
標題:	Strategic planning.
ISBN:	9781466609709 (electronic bk.)
ISBN:	9781466609693 (hardcover)
ISBN:	9781466609716 (print & perpetual access)
書目註:	Includes bibliographical references.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-0969-3

Systems thinking and process dynamics for marketing systems[electronic resource] :technologies and applications for decision management /
Rajagopal,1957-

Systems thinking and process dynamics for marketing systemstechnologies and applications for decision management /[electronic resource] :by Rajagopal. - Hershey, Pa. :IGI Global,2012. - xvi, 327 p. :ill. ;29 cm.

Includes bibliographical references.

ISBN: 9781466609709 (electronic bk.) Subjects--Topical Terms:

173043
Marketing.

LC Class. No.: HF5415 / .R257 2012e

Dewey Class. No.: 658.8/02

Systems thinking and process dynamics for marketing systems[electronic resource] :technologies and applications for decision management /
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300 $a xvi, 327 p. : $b ill. ; $c 29 cm.
504 $a Includes bibliographical references.
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