Interpretation in social life, socia...
O'Shaugnessy, John, (1927-)

 

  • Interpretation in social life, social science, and marketing[electronic resource] /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 153.32
    書名/作者: Interpretation in social life, social science, and marketing/ John O'Shaugnessy.
    作者: O'Shaugnessy, John,
    出版者: New York : : Routledge,, 2009.
    面頁冊數: viii, 227 p. ;; 24 cm.
    標題: Imagery (Psychology)
    標題: Visualization.
    標題: Marketing.
    標題: Social sciences.
    ISBN: 9780203871010 (e-book : PDF)
    ISBN: 9780415777582 (hbk.)
    書目註: Includes bibliographical references and index.
    內容註: Interpretation and methodology -- Interpretation and perspectivism -- The interpretive stance in the study of human behavior -- Interpretation and concepts -- Interpretation of effects (causes) -- Interpretation of a problematic situation (abduction) -- Interpretation of words, symbols and behavior (text hermeneutics) -- Artifact interpretation.
    電子資源: Click here to view
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